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Articles tagged with: Consumption

Written By: Yogin Vora on September 26, 2010 No Comment
Marketing Mix (4P’s) for Cadbury Bournvita

Cadbury’s ‘Bourn Vita’

The nutritional drink or the health drink industry has been marked by competition from various companies in the past few years. The health drink manufacturers in India have tried to retain their brand image by improving their product quality & by meeting [...]

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Written By: Yogin Vora on November 20, 2009 4 Comments
Cigarette Industry

Introduction

Cigarettes:

A cigarette is a product consumed via smoking and manufactured out of cured and finely cut tobacco leaves and reconstituted tobacco, combined with other additives, then rolled or stuffed into a paper-wrapped cylinder (generally less than 120 mm in length and 10 [...]

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Written By: Yogin Vora on May 22, 2009 No Comment
Marketing Mix Analysis & Brand Extension for major National & International Beer Brand : Kingfisher & Fosters

Alcoholic beverages market, especially beer market in India is growing with leaps and bounds. The beer market in India is estimated to be over Rupees 3000 corers. Annual consumption of beer is over hundred 10 million cases. CAGR of [...]

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