For most marketing managers, offensive and defensive are natural strategies. The leader defends, everyone else attacks. So what else is new?
Flanking. For most managers, flanking strategy may seem like a military concept with no marketing applications. Not so. Flanking is the most innovative way [...]
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INDUSTRY BACKGROUND
The mutual fund industry started in India in a small way with the UTI Act creating what was effectively a small savings division within the RBI. Over a period of 25 years this grew fairly successfully and gave investors a good return, and therefore in 1989, as the next logical [...]
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HR Planning!
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