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Articles tagged with: Commercial

Written By: Yogin Vora on July 24, 2010 1 Comment
Para Banking

What is ‘Para Banking’?

It provides a framework of rules/regulations/instructions to the Scheduled Commercial Banks for undertaking certain financial services or para-banking activities as permitted by RBI.

What is ‘Universal Banking’?

Universal Banking is a superstore for financial products under one roof. Corporate can get loans and [...]

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Written By: Yogin Vora on May 20, 2010 2 Comments
Impact of Recession on Real Estate in India

Real Estate

Contribution towards the Economy

Contribution to GDP of about 7%
Second largest employment generator in the country
Real estate growth gives boost to steel and cement sectors
Real estate is a growth engine for development of over 269 allied industries

Major growth Driver

Residential Segment:

Increase in Income level combined with trends [...]

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Written By: Yogin Vora on April 17, 2010 No Comment
Advertising Types

Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers. Advertising has become an essential element of the corporate world [...]

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Written By: Yogin Vora on March 3, 2009 No Comment

MusicEquity

‘The erosion of mass markets and consumer trends towards customisation and personalisation is driving marketing towards an experience-based economy.’

Music is a powerful medium that can bring the emotional qualities of products and services to life and help activate a Brand promise. The beat of the music can literally connect with the heartbeat [...]

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