Advertising is the one of the biggest tool to development of integrated marketing communication. So the Micromax uses IMC tools to promote the product and build the strong image of the brand in the consumers mind. Integrated Marketing Communication ( IMC) is the practice of unifying all marketing [...]

Milo:

In Greek mythology there was a Roman athlete named MILOn who was famous for his feats of strength. Legend has it that he once carried a four-year-old bullock through the stadium in Olympia, Greece! You may not grow as strong as Milon by drinking MILO, but it is a [...]

MUL

“What it (MUL) did to Premier Automobiles Ltd. and Hindustan Motors is now being done to it.”

- AN MUL Rival.

History

MUL was a joint venture created in February 1981 between Japan’s Suzuki Motor Company and the Indian Government when the latter decided to produce small, economical [...]

MusicEquity

‘The erosion of mass markets and consumer trends towards customisation and personalisation is driving marketing towards an experience-based economy.’

Music is a powerful medium that can bring the emotional qualities of products and services to life and help activate a Brand promise. The beat of the music can literally connect [...]

The 4 P’s

Product:

For listeners – Music, information, a portfolio of entertainment programming 24 hours a day, in mix of Hindi and English

For corporate and retailers: – The airtime.

Place: Intensive (all over Bombay) also, Selective in the sense [...]