Marketing mix consist of four important variables of marketing, i.e. 4Ps-Product, Price, Promotion and Place. Apart from the traditional 4Ps, there are also other variables, i.e. Packaging, Posting, and Pace.
Advertising is an element of promotion. However, it not only assists in promoting the product, but also affects [...]
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Marketing a product or service that is designed, produced and sold as if all buyers were all the same is the typical mass-market philosophy. There is no recognition of the different demands, behaviors or attitudes of buyers, nor is there any attempt to differentiate [...]
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Launched on 28th May 2009
Replacement of MSN Live Search
Tie up with Yahoo for replacing yahoo search with Bing on 29th July 2009
Current market share is 10.17%
Introduction to Google
Launched in January 1996 by Larry Page
Corporate office in California, USA
Grown through new products, acquisitions [...]
i-marketing is a hot topic especially in these days of instant results. The reason why i-marketing has become so popular is because they provide three major benefits to potential buyers:
1. Convenience: Customers can order products 24 hours a day wherever they are. They don’t have to sit in traffic, and a parking space, and walk [...]
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HR Planning!
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