Introduction
Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world’s leading producer of breakfast cereals and convenience foods, such as cereal bars, and aims to maintain that position.
In 2006, Kellogg had total worldwide sales of almost $11 billion [...]
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In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement, designed and produced their own bicycle. Their business became Skoda in 1925. Skoda went on to manufacture cycles, cars, farm ploughs and airplanes in Eastern Europe. Å koda overcame hard times over the next 65 years. These included war, economic [...]
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Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is now sold in 35 countries around the world. It has expanded into the USA, Europe, and Australasia.
In 2004, Ben Sherman was acquired by the American-based [...]
more→ITC is one of India’s biggest and best-known private sector companies. In fact it is one of the World’s most high profile consumer operations. Its businesses and brands are focused almost entirely on the Indian markets, and despite being most well-known for its tobacco brands [...]
more→SWOT Analysis of MTNL (Mahanagar Telephone Nigam Limited)
STRENGTHS-
MTNL is one of the NAVRATNA companies.
The company enjoys large consumer base in NEW DELHI.
Being a Govt. company , it enjoys a strong reliability among users.
High on cash.
WEAKNESSES-
Poor marketing
Slow on implementation
It does not provide good network.
Bureaucratic organizational structure
Strengths : -
Right strategy for the right products.
Superior customer service vs. competitors.
Great Brand Image.
Products have required accreditation.
High degree of customer satisfaction.
Good place to work
Lower response time with efficient and effective service.
Dedicated workforce aiming at making a long-term career in the field.
Weakness : – [...]
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1)Â Â Â The main strength of the company is the brand Image of Gold Flake. In spite of ban on the advertisement the product was at No.1 position in FMCG products in 2003-2004 and its sales were up to Rs 3900 crores.
2)Â Â Â The attributes of the [...]
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Alcoholic beverages market, especially beer market in India is growing with leaps and bounds. The beer market in India is estimated to be over Rupees 3000 corers. Annual consumption of beer is over hundred 10 million cases. CAGR of [...]
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SWOT Analysis of Strengths : -
Strong Brand Name
Strong Presence in International Market
Diversification Strategy with a large Portfolio of Brands
More control over Distribution Channel
Weakness : –
Unstable Management/Interest Conflict between family members can arise
Weak Profitability from other brands than GUCCI
Weak Financial Base (Decline in Margins, High Debt…)
Opportunities : – [...]
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• Strengths
1.World’s largest PC maker
2.one of the best known brands
3.cuts out the retailer
4.customer’s own specification
5.relatively cheap labour
6.keep track of your delivery
• Weaknesses
1. a huge range of products and components from many suppliers from various countries.
2. computer maker not computer manufacturer making DELL unable to [...]
Indian Railways…. the golden Era
16th April, 1853……………The Beginning
The first railway on Indian sub-continent ran over a stretch of 21 miles from Bombay to Thane.
The idea of a railway to connect Bombay with Thane, Kalyan and with the Thal and Bhore Ghats inclines first occurred to Mr. George Clark, the Chief Engineer of [...]
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FROM 4P’s TO 4E’s
From … Product, Place, Price, Promotion…
To… Experience, EveryPlace, Exchange, Evangelism..
1. From Product to Experience :-
BEAUTY SHOPPING JOURNEY!!
Hershey’s..
Six Flags..
From Place to Everyplace : –
More Everyplace : –
Banners, portals, pop-ups, pop-unders, [...]
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INTRODUCTION TO THE INDUSTRY
The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized.
The tourism industry is now one of the largest sectors earning foreign [...]
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HR Planning!
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