Marketing mix consist of four important variables of marketing, i.e. 4Ps-Product, Price, Promotion and Place. Apart from the traditional 4Ps, there are also other variables, i.e. Packaging, Posting, and Pace.

Advertising is an element of promotion. However, it not only assists in promoting the product, but also affects [...]

Brand Decision :

The first branding strategy decision is whether to develop brand name for a product. Today, branding is such a strong force that hardly anything goes unbranded. Assuming a firm decides to brand its products or services, it must then choose which brand names to use. Four [...]

MUL

“What it (MUL) did to Premier Automobiles Ltd. and Hindustan Motors is now being done to it.”

- AN MUL Rival.

History

MUL was a joint venture created in February 1981 between Japan’s Suzuki Motor Company and the Indian Government when the latter decided to produce small, economical [...]

Strength

MUL is in a leadership position in the market.
Major strength of MUL is having largest network of dealers and after sales service caters in the country.
Self competing product range in small car segment

Maruti 800
Omni
Alto
Zen
Wagon R

Good promotional strategy is adopted by MUL to transform its [...]

Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers. Advertising has become an essential element of the corporate world [...]

How do you evaluate a technology that has completely captured the public’s imagination and spawned thousands of articles in newspapers n magazines? What about a technology that has come to indicate innovation, where the ignorance of how it works is a sure sign of being on the wrong side of [...]

Introduction : -

Rockstar Games is a development division of game publisher Take Two Interactive, based in New York City, United States. The brand is most known for the Grand Theft Auto series. It comprises studios that have been acquired and renamed as well as others that have been created internally. While [...]

Strengths

· Established Family Brand
· Strong Global Corporate Brand ( NIL )
· Specialization in food processing category marketing and distribution in Urban market
· Presence of other product segments of food category : Dairy Products, Chocolate, Infant foods
· Pioneer and Leader so 1st mover advantage in Noodles, Sauce, Ketchups and Soup [...]

SWOT Analysis

Strengths:

Strong sale position in mainland (china) because of 90%sale from it.

Market leader in china as Lenovo is learning more revenue from the mainland.

Low production cost.

Event sponsoring.

Good marketing and distribution strategy.

Strategic alliance with suppliers

Distribution channel

Mass Manufacturing Capability

Strong Research & Development

Quick Responsiveness

Knowledge about Local Market

Weakness

Poor Brand Perception (Global)

No pure Electronic Sales

Low inventory Turnover

After-sales Services- Not [...]

Introduction

Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world’s leading producer of breakfast cereals and convenience foods, such as cereal bars, and aims to maintain that position.

In 2006, Kellogg had total worldwide sales of almost $11 billion [...]

Introduction

In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement, designed and produced their own bicycle. Their business became Skoda in 1925. Skoda went on to manufacture cycles, cars, farm ploughs and airplanes in Eastern Europe. Škoda overcame hard times over the next 65 years. These included war, economic [...]

Introduction

Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is now sold in 35 countries around the world. It has expanded into the USA, Europe, and Australasia.

In 2004, Ben Sherman was acquired by the American-based [...]