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Articles tagged with: Brand

Written By: Yogin Vora on December 22, 2009 1 Comment
Marketing Mix Of ROCKSTAR Games


Introduction : -

Rockstar Games is a development division of game publisher Take Two Interactive, based in New York City, United States. The brand is most known for the Grand Theft Auto series. It comprises studios that have been acquired and renamed as well as others that have been created internally. While [...]

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Written By: Yogin Vora on November 5, 2009 4 Comments
SWOT Analysis of Maggi

Strengths

· Established Family Brand
· Strong Global Corporate Brand ( NIL )
· Specialization in food processing category marketing and distribution in Urban market
· Presence of other product segments of food category : Dairy Products, Chocolate, Infant foods
· Pioneer and Leader so 1st mover advantage in Noodles, Sauce, Ketchups and Soup [...]

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Written By: Yogin Vora on August 11, 2009 No Comment
SWOT Analysis of Lenovo

SWOT Analysis

Strengths:

Strong sale position in mainland (china) because of 90%sale from it.

Market leader in china as Lenovo is learning more revenue from the mainland.

Low production cost.

Event sponsoring.

Good marketing and distribution strategy.

Strategic alliance with suppliers

Distribution channel

Mass Manufacturing Capability

Strong Research & Development

Quick Responsiveness

Knowledge about Local Market

Weakness

Poor Brand Perception (Global)

No pure Electronic Sales

Low inventory Turnover

After-sales Services- Not [...]

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Written By: Yogin Vora on August 6, 2009 No Comment

Introduction

Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world’s leading producer of breakfast cereals and convenience foods, such as cereal bars, and aims to maintain that position.

In 2006, Kellogg had total worldwide sales of almost $11 billion [...]

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Written By: Yogin Vora on August 6, 2009 1 Comment

Introduction

In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement, designed and produced their own bicycle. Their business became Skoda in 1925. Skoda went on to manufacture cycles, cars, farm ploughs and airplanes in Eastern Europe. Škoda overcame hard times over the next 65 years. These included war, economic [...]

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Written By: Yogin Vora on August 6, 2009 2 Comments

Introduction

Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is now sold in 35 countries around the world. It has expanded into the USA, Europe, and Australasia.

In 2004, Ben Sherman was acquired by the American-based [...]

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Written By: Yogin Vora on July 7, 2009 No Comment

SWOT Analysis ITC.

ITC is one of India’s biggest and best-known private sector companies. In fact it is one of the World’s most high profile consumer operations. Its businesses and brands are focused almost entirely on the Indian markets, and despite being most well-known for its tobacco brands [...]

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Written By: Yogin Vora on July 6, 2009 No Comment

SWOT Analysis of MTNL (Mahanagar Telephone Nigam Limited)

STRENGTHS-

MTNL is one of the NAVRATNA companies.
The company enjoys large consumer base in NEW DELHI.
Being a Govt. company , it enjoys a strong reliability among users.
High on cash.

WEAKNESSES-

Poor marketing
Slow on implementation
It does not provide good network.
Bureaucratic organizational structure

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Written By: Yogin Vora on May 26, 2009 No Comment
SWOT Analysis of HDFC Bank

SWOT of HDFC Bank

Strengths : -

Right strategy for the right products.
Superior customer service vs. competitors.
Great Brand Image.
Products have required accreditation.
High degree of customer satisfaction.
Good place to work
Lower response time with efficient and effective service.
Dedicated workforce aiming at making a long-term career in the field.

Weakness : – [...]

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Written By: Yogin Vora on May 24, 2009 No Comment
SWOT Analysis of Gold Flake

STRENGTHS


1)    The main strength of the company is the brand Image of Gold Flake. In spite of ban on the advertisement the product was at No.1 position in FMCG products in 2003-2004 and its sales were up to Rs 3900 crores.

2)    The attributes of the [...]

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