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Articles tagged with: Bournvita

Written By: Yogin Vora on October 17, 2010 No Comment
Marketing Mix (4 P’s) of MILO

Milo:

In Greek mythology there was a Roman athlete named MILOn who was famous for his feats of strength. Legend has it that he once carried a four-year-old bullock through the stadium in Olympia, Greece! You may not grow as strong as Milon by drinking MILO, but it is a [...]

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Written By: Yogin Vora on September 26, 2010 No Comment
Marketing Mix (4P’s) for Cadbury Bournvita

Cadbury’s ‘Bourn Vita’

The nutritional drink or the health drink industry has been marked by competition from various companies in the past few years. The health drink manufacturers in India have tried to retain their brand image by improving their product quality & by meeting [...]

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Written By: Yogin Vora on April 17, 2010 No Comment
Advertising Types

Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers. Advertising has become an essential element of the corporate world [...]

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