Budget: It is a financial and / or quantitative statement, prepared and approved prior to defined period of time, of the policy to be pursued during the period for the purpose of attaining a given objective

Budgeting: it is a whole process of designing, implementing and operating budget

Budgetary control: it is establishment of budget relating [...]

American Marketing Association
Function of Advertising
Advertising Objectives
The AIDA Model- Attention,  Interest, Desire, Action.
Case Study on Beauty Parlour
5 M’s of Advertising
Pictorial of Amul Butter
Advertising  Campaign
Case Study on Pepsodent – Dishoom Dishoom
Advertising Budget
Deciding on Advertising Budget
Type of Advertising
Consumer Advertising
Advertising to Business and Professional
Product Advertising
Celebrity Endorsement
Advantages of Celebrity Endorsement a Brand
Disadvantages of Celebrity Endorsement a [...]

DATA COLLECTION METHODS

Desk Research or Secondary Data

“Secondary data consists of information that already exists somewhere, having been collected for another purpose”. (Kotler & Armstrong). In other words, secondary data are those which have been collected by someone else and which have already been passed through [...]

CONTENTS

? Defination
? Career planning and manpower planning

? Succession planning

? Objectives of career planning

? Why career planning is important?

? Stages of career development

? Process of career planning

? Career development programme based on organizational perspectives

? Career development programme to meet individual perspectives

? Advantages of career planning

? Limitation of career planning

? Making career planning effective

Management by Objectives

MUCH has been written about a management technique called Management by Objectives (MBO). MBO has been suggested as a management system by which to organize the sprawling bureaucracy of the federal government. Management by Objectives programs are presently being used in many corporations involving thousands [...]

INTRODUCTION

Japanese term that means continuous improvement, taken from words ‘Kai’ means continuous and ‘Zen’ means improvement.
Some translate ‘Kai’ to mean change and ‘Zen’ to mean good, or for the better.

The same japanese words Kaizen that pronounce as ‘Gai San’ in chinese means;
Gai= The action to [...]