SWOT Analysis of Lenovo

SWOT Analysis

Strengths:

Strong sale position in mainland (china) because of 90%sale from it.

Market leader in china as Lenovo is learning more revenue from the mainland.

Low production cost.

Event sponsoring.

Good marketing and distribution strategy.

Strategic alliance with suppliers

Distribution channel

Mass Manufacturing Capability

Strong Research & Development

Quick Responsiveness

Knowledge about Local Market

Weakness

Poor Brand Perception (Global)

No pure Electronic Sales

Low inventory Turnover

After-sales Services- Not Adequate

Limited knowledge of global market

Opportunity

Pc sales are expected to grow

Fast growing international market

Signing of memorandum of understanding with USA

Specialty shops providing one stop platform for distribution

Import Barrier

Increasing Global Demand

Internet Boom

Growing Wireless Pc Market

Government’s Association

THREATS

Competition threats from local and international competitor

Price war

Maturing market

International competitors forming alliance with local competitors

Threat of price competition with clone PC makers

Heavy Competition

Industry Reaching Maturity

Software piracy and Clone market

Little firms’ growth

Popularity: 17% [?]

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Tags: Analysis, Brand, China, Clone Market, Competition, Internation Market, Internet, Lenovo, Market Leader, Marketing & Distribution Strategy, Maturing Market, Opportunities, Production, Sales, Sponsoring, Strategic Alliance, Strength, SWOT, Threats, Weakness