SWOT Analysis of GUCCI Group
By: Yogin Vora on May 17, 2009
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SWOT Analysis of 
Strengths : -
- Strong Brand Name
- Strong Presence in International Market
- Diversification Strategy with a large Portfolio of Brands
- More control over Distribution Channel
Weakness : –
- Unstable Management/Interest Conflict between family members can arise
- Weak Profitability from other brands than GUCCI
- Weak Financial Base (Decline in Margins, High Debt…)
Opportunities : –
- Enter High Potential Markets in Asia, Particularly India and China.
- Consolidation of other Brands(Build Competitive Advantage in different business segments)
Threats : –
- Take over by PPR who owns a 68% stake in capital of GUCCI
- Threats of Competitors from medium Brands that have the potential to move to Premium Brands in Future Example – ZARA & GAP
Unique Selling Proposition : –
- Product’s Quality, Style & Design.
- Direct Operational Stores(DOS) : Exclusivity of the product is Enhanced.
Popularity: 12% [?]
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Tags: Asia, Brand, China, DOS, GAP, GUCCI, India, International Market, Opportunities, Premium Brands, Stake, Strengths, SWOT, Threats, Weakness, ZARA
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