SWOT Analysis for ACC Cement

SWOT of ACC Cement

STRENGTHS.

1. It is having a good image and brand loyalty among consumers.
2. Service is good
3. “Dhalai karne ke liye” people ask for ACC
4. They have same price prevailing for wholesale at dealers/stockiest retailers end.

WEAKNESS.

1. The competitors are doing much promotional activity rather than ACC Limited that’s why it facing more problems in selling of product in the market.
2. Lack of awareness program for consumers.

OPPORTUNITY.

1. Rapid growth is taking place in Bihar and Madhya Pradesh.
2. People are opting for more stable structures and intensive use of cement is taking place, even government is spending heavily on infrastructure projects. Thus, this is the right time to fully tap these markets.
3. As Indian core industry is also growing at rate of nearly 10% per annum,it is having a good future.
4. Foreign direct investment in infrastructure sector going to increase in coming years, which will increase the demand of cement.
5. Roads are undergoing through the transformation process through which the traditional method of road building will be replaced by modern concrete roads.

THREATS:

1. Large number of players in cement industry makes it more competitive for ACC to carefully price its product and at the same time satisfy its dealers and customers.
2. Players such as Jaypee Cement, Prism Cement, and Birla Samrat are eating up considerable market share.
3. Due to India’s exponential growth many new international cement companies are expected in coming years which will bring a tide of change and can start price war.
4. The emergence of small players in this market may increase the competition and start the malpractices, and heavy discounts to retailers. They can also influence many retailers by giving better profit margin, and other Benefits.

Source: http://www.scribd.com/doc/36876120/Acc-Final-Presentation

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Tags: ACC Cement, Awareness, Birla Samrat, Brand Loyalty, Discount, FDI, Government, Jaypee Cement, Opportunities, Price, Prism Cement, Service, Strength, SWOT Analysis, Threats, Weakness