Research on Rural Markets

While planning and executing their research, rural researches have to take into account the typical features of rural India. Saome of these are

1. Low literacy levels, particular among women and older persons. requiring innovations in the questionnaire design scales. Ladders, faces, chess boards, and playing cards are good substitutes for scales.
2. Wide geographical dispersion with low population density, requiring long travels and over night stay.
3. prevalence of 22 scheduled languages, 100 nonscheduled languages, 216 mother tongues, each language with multiple dialects requiring multiple translations, and associated problems.
4. Nonavailability of the working population at normal places of residence due to migration, working in fields, extended visits to relatives, courts, government offices, and markets.
5. Poor access to women respondents, particularly unmarried girls and young women, for male interviewers.
6. Typical layout of villages in many parts of South Asian countries compromising dominant caste homes located at the center of the village, and relatively socioeconomically weaker sections on the periphery, requiring innovation sampling.
7. Tendency among respondents to flock together and prompt or help others with responses.

Development researches have used interesting techniques like rapid appraisal, participatory rural appraisal, and anthropological research techniques to take care o some of these issues and get useful data and information in a cost effective and timely manner.

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Tags: Chess Boards, Faces, India, Innovation, Ladders, Market, Population, Quetionnaire, Research, Rural