Post Event Marketing Marathon 2010

Marketing Marathon 2010 – the annual Management summit held on 27^th February, 2010 at Vivekananda Education Society’s Institute of Management Studies and Research. Entered its 11^th year, with the theme of Marketing Marathon, i.e. to learn about changing Marketing Strategies in today’s scenario.

The event started with an awe-inspiring speaker, Mr. Jagdeep Kapoor, Chairman & Managing Director of Samsika Marketing Consultants P. Ltd. He enlightened us with the “Branding Strategies in India”. The other prominent speakers were, Prof. Dr. Cheema – Sr. Prof Marketing from G.N. Khalsa College and he talked about Rural Marketing and its increasing scope.

Ms. Veena Gidwani, CEO – Madison Public Relations, told us about the “Power of PR” through some interesting PR campaigns. This was followed by Mr. Rakesh Agarwal of JSW who stressed on the importance of Steel marketing and how integral it is to differentiate one from the others. The event also had Mr. T K Cherian, Global SME Head; TCS speak on IT Marketing his energetic style of speech giving was exceptionally well received by the audience.

One of the liveliest and the interactive speakers we had was RJ Neil from Red FM (93.5), as he spoke about “Power of Radio Advertising” and infotainment that is unique to the world of FM stations.

Post lunch some of the other speakers were Mr. Abhinav Kakade, Sr. Director (NPD & International), Neoacceal who recommended the youth to think of path-breaking creative solutions to problems, he was followed by Mr. Supratim Chaterjee (Media Marketing), who has been associated with some of the big media brands such as The Mumbai Mirror and Big TV and lastly Mr. Puneet Bhatnagar; The Creativity Mission Co-founder and NLP Trainer who ended the day by encouraging the students to think “Out of the Box”.

In a nutshell, Congruence 2010 focused on enabling academic and industry interface. With this purpose in mind, Congruence sparked panel discussions, debates and student interaction. Marketing Marathon was successful to bring together management students, academicians and industry professionals with a view to enrich them both.

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Tags: 2010, 93.5 FM, Academic, Branding, CEO, Consultants, Event, India, Industry, Khalsa College, Managing Director, Marathon, Marketing, Media, Out of the Box, PR, Radio Advertising, Red FM, Rural Marketing, Steel, Strategies, Summit, Vivekanad Educaion Society's Institue of Management Studies and Research, Vivekananda