Planning and Marketing Strategy
PROPER PLANNING AND MARKETING STRATEGY:
Most business owners and entrepreneurs choose not to plan. Planning sounds difficult, time-consuming, and downright boring. After all, running a business consumes all of the daylight hours and most of the night as well – there is no time for planning. Although this point about “no time for planning” has a lot of truth to it, the risk of flying blind is too great to leave to chance. While your competition would like its activities to generate a return, your written plan turns your marketing into a planned investment rather than a hopeful risk.
Creating a marketing plan can be done relatively quickly and provides for a clear direction for your business.
The seven basic steps include:
- Define the purpose of your marketing.
- State the benefits of your product or service.
- Select your target audience.
- Describe your niche.
- Identify the marketing tools you will use.
- Articulate your identity.
- Create your budget.
Source: http://www.boaze.com/blog/tag/program
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Tags: Audience, Benefits, Budget, Competition, Entrepreneurs, Investment, Marketing Strategy, Niche, Owners, Planning, Product, Service, Target
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