Marketing Visit to Tara Village
By: Yogin Vora on May 15, 2010
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- Village Demography-
Name of the Village : TARA
Location : PANVEL PEN HIGHWAY
Population : 1600 APPROX.
Main Occupation: AGRICULTURE
Number of Houses : 100
Number of Schools : 1
Number of Stores : 4
Family Size: 3-8 Members
Monthly Income: Rs. 1000 Rs.5500
- Objective of Survey -
- Buying Behavior.
- Availability of Brands & Awareness.
- Identify the Consumer.
- Awareness about substitutes.
- Questionnaire -
- What is your name?
- How many members are there in your family?
- Which brand of tea powder do you use?
- How much do you consume approximately?
- What, if brand not available?
- Reasons for preference?
- Sales Between 4 Tea product in that village and Product price.
- Learning
- Behavior of rural people towards products
- Came to know about different brands
- Means of awareness
- Finding and Suggestion
- Demand for Product
- Availability
- Product Loyalty
- Less Awareness
- Distribution Channels
- Quality
- Advertising
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Tags: Agriculture, Aryan, BRANDS, Consumer, Demand, Distribution Channels, Download, Family, Hasmukrai & co, Houses, Income, Loyalty, Madhuri, Marketing, mayur, Objective, Panvel, Pen, Population, Questionnaire, Rural Visit, Sales, Schools, Society tea, Stores, Tara Village, Tea Powder
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