Marketing Visit to Tara Village

• Village Demography-

Name of the Village : TARA

Location : PANVEL – PEN HIGHWAY

Population : 1600 APPROX.

Main Occupation: AGRICULTURE

Number of Houses : 100

Number of Schools : 1

Number of Stores : 4

Family Size: 3-8 Members

Monthly Income: Rs. 1000 – Rs.5500

• Objective of Survey -

1. Buying Behavior.
2. Availability of Brands & Awareness.
3. Identify the Consumer.
4. Awareness about substitutes.

• Questionnaire -

1. What is your name?
2. How many members are there in your family?
3. Which brand of tea powder do you use?
4. How much do you consume approximately?
5. What, if brand not available?
6. Reasons for preference?

• Sales Between 4 Tea product in that village and Product price.

• Learning

1. Behavior of rural people towards products
2. Came to know about different brands
3. Means of awareness

• Finding and Suggestion

1. Demand for Product
2. Availability
3. Product Loyalty
4. Less Awareness
5. Distribution Channels
6. Quality
7. Advertising

For Downloading the Power Point presentation of the following topic click on the image below -

Popularity: 5% [?]

Related posts:

1. e – Loyalty
2. 7 P’S OF Marketing on the Internet
3. SWOT Analysis of Hotel Marketing
4. Advertising Industry
5. Advertising Types

Tags: Agriculture, Aryan, BRANDS, Consumer, Demand, Distribution Channels, Download, Family, Hasmukrai & co, Houses, Income, Loyalty, Madhuri, Marketing, mayur, Objective, Panvel, Pen, Population, Questionnaire, Rural Visit, Sales, Schools, Society tea, Stores, Tara Village, Tea Powder