American Marketing Association
Function of Advertising
Advertising Objectives
The AIDA Model- Attention,  Interest, Desire, Action.
Case Study on Beauty Parlour
5 M’s of Advertising
Pictorial of Amul Butter
Advertising  Campaign
Case Study on Pepsodent – Dishoom Dishoom
Advertising Budget
Deciding on Advertising Budget
Type of Advertising
Consumer Advertising
Advertising to Business and Professional
Product Advertising
Celebrity Endorsement
Advantages of Celebrity Endorsement a Brand
Disadvantages of Celebrity Endorsement a [...]

The above link consist of Power point presentation which is been made in flash player. Here are some of the snap shots of the Power point.

Introduction

Cigarettes:

A cigarette is a product consumed via smoking and manufactured out of cured and finely cut tobacco leaves and reconstituted tobacco, combined with other additives, then rolled or stuffed into a paper-wrapped cylinder (generally less than 120 mm in length and 10 [...]

Alcoholic beverages market, especially beer market in India is growing with leaps and bounds. The beer market in India is estimated to be over Rupees 3000 corers. Annual consumption of beer is over hundred 10 million cases. CAGR of beer industry [...]

Introduction

The Bharat Sanchar Nigam Ltd launched Mobile Cellular Services in India in the year 2000 under which Pre-paid and post-paid cell phone connections are sold to customers through a network of Customer Service Centers (CSC), distributors and dealers spread over the country.

SIM card distribution to [...]

BISLERI

HISTORY OF PARLE BISLERI: –

M.R RAMESH CHAUHAN is the vintage boss of the 250 crore PARLE BISLERI LIMITED. The brand has some 18 manufacturing locations spread across the country. The mainstream competition is in the form of coca-cola India’s Kinley, Acquafina from Pepsi foods and nestle India’s pure. Bisleri [...]

In the changing business scenario customer service is assuming a prominent place. This is the result of competition that is sweeping the modern business scene. Customer’s perceptions & expectations have under gone change. Customer dissatisfaction is loss of business and reputation. Hence the new status of customer satisfaction. A good production function produces [...]

Management by Objectives

MUCH has been written about a management technique called Management by Objectives (MBO). MBO has been suggested as a management system by which to organize the sprawling bureaucracy of the federal government. Management by Objectives programs are presently being used in many corporations involving thousands [...]

Measuring the RELIABILITY of the USMC Logistics Chain

Reliability. Logistics chain reliability is the performance of the logistics chain in delivering the correct product, to the correct place, at the correct time, in the correct condition and packaging, in the correct quantity, with the correct documentation, to the correct [...]

Definitions of Supply Chain Management:

Supply Chain Management is the management of the entire value-added chain, from the supplier to manufacturer right through to the retailer and the final customer. SCM has three primary goals: Reduce inventory, increase the transaction [...]