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Written By: Yogin Vora on August 17, 2011 3 Comments
Strategies of FMCG Companies in Rural Market (Marketing Project)

The Attachment below consist of the following points & explanation

Introduction to Fast Moving Consumer Goods
Examples of the companies – HLL, Colgate, Pamolive, Britannia, Marico.
Marketing Mix (4P’s) of Nirma
Positioning of Nirma (Internationally & Local)
SWOT Analysis of Nirma
Britannia Tiger
Hoarding for Tiger Biscuit
Marketing Mix (4P’s) for Britannia Tiger Biscuits
HLL Nihar Coconut Oil – Introduction
Marketing Mix of Nihar [...]

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Written By: Yogin Vora on April 15, 2011 No Comment
SWOT Analysis of Adani Power Ltd.

Adani Power Ltd
Strengths

• Strong execution track record on the back of the huge success of Mundra Port
• The diversified nature of the Adani Group (especially its presence in ports and coal trading) augurs well for Adani Power
• Stellar operational efficiency (FY10 average PLF was 85%+ compared with India’s national average of 78%)
• Minimal exposure to merchant [...]

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Written By: Yogin Vora on April 11, 2011 No Comment
SWOT Analysis of Torrent Power Ltd.

Strengths:

• The integrated player in India across the entire value chain –generation, transmission and distribution
• The only successful player in the private distribution franchisee business
• The only power utility company with positive FCFF in FY10
• Zero reliance on Chinese equipment
• Stellar operational efficiency (FY10 average PLF was 90%+ and T&D losses were sub-10% compared [...]

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Written By: Yogin Vora on January 13, 2011 No Comment
Top Articles for MBA Projects in 2010

This are some of the Most Visited Articles by the Visitors of Managementfunda.com, Do go through once and let us know your valuable FEEDBACK: -

7 P’s of ICICI Prudential
SWOT Analysis of Reliance Mutual Fund
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Written By: Yogin Vora on September 4, 2010 No Comment
SWOT Analysis for ACC Cement

SWOT of ACC Cement

STRENGTHS.

It is having a good image and brand loyalty among consumers.
Service is good
“Dhalai karne ke liye” people ask for ACC
They have same price prevailing for wholesale at dealers/stockiest retailers end.

WEAKNESS.

The competitors are doing much promotional activity rather than ACC Limited [...]

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Written By: Yogin Vora on July 22, 2010 No Comment
SWOT ANALYSIS of the Indian Tourism Industry

Incredible India :

STRENGTHS :

India’s geographical location is a culmination of forests, deserts, and mountains ands beaches. Diversity of culture i.e. a blend of various civilizations and their traditions. A wealth of archeological sites and historical monuments.

WEAKNESSES

Lack of adequate infrastructure. A xenophobic attitude among certain sections of [...]

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Written By: Yogin Vora on May 2, 2010 No Comment
SWOT Analysis of Maruti Udyog Limited

Strength

MUL is in a leadership position in the market.
Major strength of MUL is having largest network of dealers and after sales service caters in the country.
Self competing product range in small car segment

Maruti 800
Omni
Alto
Zen
Wagon R

Good promotional strategy is adopted by MUL to transform its [...]

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Written By: Yogin Vora on April 1, 2010 No Comment
Happy April Fool Day

Nothing in the world is for FREE!! Keep patience

SORRY for Making a fool enjoy your day and make others fool!

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Written By: arshi on February 28, 2010 No Comment
SWOT Analysis of Paramount Airlines

Paramount Airlines

Strength : -

Zero Debt Company
Better Customer Service

Weakness : -

Low Investment in Advertising
Operated only in South India
Less number of aircraft in hand

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Written By: Yogin Vora on February 15, 2010 3 Comments

Hotels form one of the most important support service that affect the arrival of tourist to a country. There are around 1000 classified hotels and the total room availability is pegged at 60,000 rooms.

To find out the present status of this industry we have done a strength, weakness, opportunity and threat (SWOT) analysis. This will [...]

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Written By: Yogin Vora on January 18, 2010 No Comment
Marketing Mix & STP of EA Sports, Rockstar Games and Activision

The above link consist of Power point presentation which is been made in flash player. Here are some of the snap shots of the Power point.

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Written By: Yogin Vora on November 5, 2009 4 Comments
SWOT Analysis of Maggi

Strengths

· Established Family Brand
· Strong Global Corporate Brand ( NIL )
· Specialization in food processing category marketing and distribution in Urban market
· Presence of other product segments of food category : Dairy Products, Chocolate, Infant foods
· Pioneer and Leader so 1st mover advantage in Noodles, Sauce, Ketchups and Soup [...]

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Written By: Yogin Vora on August 23, 2009 9 Comments
SWOT ANALYSIS of Reliance Mutual Fund

SWOT ANALYSIS

A type of fundamental analysis of the health of a company by examining its strengths(S), weakness (W), business opportunity (O), and any threat (T) or dangers it might be exposed to.

I. STRENGTHS

Brand strategy: as opposed to some of its competitors (e.g. HSBC), Reliance ADAG operates a multi-brand strategy. [...]

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Written By: Yogin Vora on August 11, 2009 2 Comments
SWOT Analysis of Lenovo

SWOT Analysis

Strengths:

Strong sale position in mainland (china) because of 90%sale from it.

Market leader in china as Lenovo is learning more revenue from the mainland.

Low production cost.

Event sponsoring.

Good marketing and distribution strategy.

Strategic alliance with suppliers

Distribution channel

Mass Manufacturing Capability

Strong Research & Development

Quick Responsiveness

Knowledge about Local Market

Weakness

Poor Brand Perception (Global)

No pure Electronic Sales

Low inventory Turnover

After-sales Services- Not [...]

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