Sr. No
Topic

1
What is FDI?

2
Benefits of  FDI

3
India among the world’s most attractive destinations

4
Why India is a better option?

5
Do we need foreign funds for telecom sector?

6
Telecom investment framework in India

7
Introduction to Telecom Sector

8
Communications

9
Policy

10
Demand and supply

11
Basic/fixed services

12
Cellular services

13
Internet Service Providers (ISP)

14
Vsat [...]

We all have heard that, “Employees are assets of a company.” Every company claims to follow and understand this mantra. The function of HR is all about people- managing them, hiring them, etc. To carry out any function in a business, be it marketing, production, operations, you need people. HR brings the people [...]

Social Media is a term widely used today. Everyone around only seems to be speaking of the various social networking sites. It’s not uncommon to see children of age 5 and 7 facebooking and tweeting today. Social media has become part of our daily lives and it is widely [...]

In Recent years there has been a noticeable rise of packaged in Indian Markets. The changing life style of Indian Households has paved the way for this change to happen. Packaged food assists today’s woman to meet various family eating habits.
On this background the target market for this product was placed in the [...]

The crazy country of cricket fanatics – that is what will define India for the coming month. That is not to say that cricket fever will then subside, just normalize after its crescendo. During a time that everyone’s eyes are riveted to the television screen, and with the onset [...]

The first part saw the changing facets of restaurant from 1980’s till now. Now let’s notice the other changes that have taken place. For e.g. the new trend of “Takeaway” & “Easy-to-Cook”.

Now-a-days the concept of takeaway has become catchier than the restaurants. Life in cities is fast moving, no [...]

What would the word “Restaurant” 1st bring to your mind? For a woman it’s a day off from the kitchen, for a family it’s an outing, for a bachelor it’s sometimes kind of a need to survive, for a couple it could be a place to spend time over [...]

Who are Interested in Market Research?

Companies that are already existing.
Companies interested in Investment and Dis-Investment.

What do Market Researcher’s do?

Main job of a Market Researcher is Analysis of the Market.
Identify various Segments of the Industry
Divide the Global market into different segments (different for different companies)
Information of the Companies

Process [...]

TRP is an important tool channels use to rate their shows. Giving an example of two very famous Indian shows, Amitabh Bachchan’s ‘ Kaun Banega Crorepati (KBC)’ aired on’ Sony Entertainment Television’ and Salman Khan’s big ticket show ‘Big Boss 4’ on Colors.

KBC is aired during the time band of 9pm-10 [...]

What comes to your mind first when u come across the term ‘MARUTI SUZUKI’, it always absolutely has to be Maruti 800, best known as ‘The Middle class car of India’.

BRAND IMAGE:-

MARUTI from as a brand itself is seldom looked at, as a luxury brand. Maruti as [...]

There used to be a time when personal grooming products were used by women, only women. It is because nobody then had asked men what they wanted.  In last 5 yrs the prophecy seems to have changed. Over the last few years Indian markets have seen an unexpected growth in market size of [...]

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