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	<title>MBA Projects &#187; Related to MBA</title>
	<atom:link href="http://managementfunda.com/category/projects/related-to-mba/feed/" rel="self" type="application/rss+xml" />
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	<description>Help for Management Projects, MBA Projects and Reports</description>
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		<item>
		<title>FDI in Telecom Sector</title>
		<link>http://managementfunda.com/fdi-in-telecom-sector/</link>
		<comments>http://managementfunda.com/fdi-in-telecom-sector/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 16:20:44 +0000</pubDate>
		<dc:creator>Yogin Vora</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Download Projects]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Related to MBA]]></category>
		<category><![CDATA[Service Sector]]></category>
		<category><![CDATA[Attractive Destinations]]></category>
		<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Cellular Services]]></category>
		<category><![CDATA[Demand & Supply]]></category>
		<category><![CDATA[FDI]]></category>
		<category><![CDATA[Fixed Services]]></category>
		<category><![CDATA[Foreign Funds]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Internet Service Providers]]></category>
		<category><![CDATA[ISP]]></category>
		<category><![CDATA[Marketing Projects]]></category>
		<category><![CDATA[MBA Project]]></category>
		<category><![CDATA[MBA Projects]]></category>
		<category><![CDATA[Policy]]></category>
		<category><![CDATA[Radio Paging]]></category>
		<category><![CDATA[Service Marketing]]></category>
		<category><![CDATA[Telecom Research]]></category>
		<category><![CDATA[Telecom Sector]]></category>

		<guid isPermaLink="false">http://managementfunda.com/?p=7786</guid>
		<description><![CDATA[<p><a href="http://managementfunda.com/wp-content/uploads/2011/08/FDI1.jpg"></a><a href="http://managementfunda.com/wp-content/uploads/2011/08/FDI.jpg"></a><a href="http://managementfunda.com/wp-content/uploads/2011/08/FDI2.jpg"></a></p>



<strong>Sr. No</strong>
<strong>Topic</strong>


1
What is FDI?


2
Benefits of  FDI


3
India among the world’s most attractive   destinations


4
Why India   is a better option?


5
Do we need foreign funds for   telecom sector?


6
Telecom investment framework in India


7
Introduction   to Telecom Sector


8
Communications<strong> </strong>


9
Policy


10
Demand and   supply


11
Basic/fixed services


12
Cellular services


13
Internet Service Providers (ISP)


14
Vsat services


15
Radio paging


16
Telecom  [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://managementfunda.com/wp-content/uploads/2011/08/FDI1.jpg"><img class="alignleft size-medium wp-image-7789" title="Telecom Sector Booming" src="http://managementfunda.com/wp-content/uploads/2011/08/FDI1-300x238.jpg" alt="" width="300" height="238" /></a><a href="http://managementfunda.com/wp-content/uploads/2011/08/FDI.jpg"></a><a href="http://managementfunda.com/wp-content/uploads/2011/08/FDI2.jpg"><img class="alignright size-thumbnail wp-image-7790" title="FDI in Telecom" src="http://managementfunda.com/wp-content/uploads/2011/08/FDI2-150x150.jpg" alt="" width="150" height="150" /></a><img class="aligncenter size-medium wp-image-7788" title="FDI in Telecom Sector" src="http://managementfunda.com/wp-content/uploads/2011/08/FDI-300x196.jpg" alt="" width="300" height="196" /></p>
<table border="1" cellspacing="0" cellpadding="0" width="619">
<tbody>
<tr>
<td width="91" valign="top"><strong>Sr. No</strong></td>
<td width="432" valign="top"><strong>Topic</strong></td>
</tr>
<tr>
<td width="91" valign="top">1</td>
<td width="432" valign="top">What is FDI?</td>
</tr>
<tr>
<td width="91" valign="top">2</td>
<td width="432" valign="top">Benefits of  FDI</td>
</tr>
<tr>
<td width="91" valign="top">3</td>
<td width="432" valign="top">India among the world’s most attractive   destinations</td>
</tr>
<tr>
<td width="91" valign="top">4</td>
<td width="432" valign="top">Why India   is a better option?</td>
</tr>
<tr>
<td width="91" valign="top">5</td>
<td width="432" valign="top">Do we need foreign funds for   telecom sector?</td>
</tr>
<tr>
<td width="91" valign="top">6</td>
<td width="432" valign="top">Telecom investment framework in India</td>
</tr>
<tr>
<td width="91" valign="top">7</td>
<td width="432" valign="top">Introduction   to Telecom Sector</td>
</tr>
<tr>
<td width="91" valign="top">8</td>
<td width="432" valign="top">Communications<strong> </strong></td>
</tr>
<tr>
<td width="91" valign="top">9</td>
<td width="432" valign="top">Policy</td>
</tr>
<tr>
<td width="91" valign="top">10</td>
<td width="432" valign="top">Demand and   supply</td>
</tr>
<tr>
<td width="91" valign="top">11</td>
<td width="432" valign="top">Basic/fixed services</td>
</tr>
<tr>
<td width="91" valign="top">12</td>
<td width="432" valign="top">Cellular services</td>
</tr>
<tr>
<td width="91" valign="top">13</td>
<td width="432" valign="top">Internet Service Providers (ISP)</td>
</tr>
<tr>
<td width="91" valign="top">14</td>
<td width="432" valign="top">Vsat services</td>
</tr>
<tr>
<td width="91" valign="top">15</td>
<td width="432" valign="top">Radio paging</td>
</tr>
<tr>
<td width="91" valign="top">16</td>
<td width="432" valign="top">Telecom   equipment</td>
</tr>
<tr>
<td width="91" valign="top">17</td>
<td width="432" valign="top">Regulatory authority</td>
</tr>
<tr>
<td width="91" valign="top">18</td>
<td width="432" valign="top">Telecom   research &amp; development</td>
</tr>
<tr>
<td width="91" valign="top">19</td>
<td width="432" valign="top">Risk involved   in investing in India</td>
</tr>
<tr>
<td width="91" valign="top">20</td>
<td width="432" valign="top">Bibliography</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://www.ziddu.com/download/16246149/FDIintelecomsector.pdf.html "><img class="aligncenter size-full wp-image-7787" title="FDI in Telecom Sector" src="http://managementfunda.com/wp-content/uploads/2011/08/download-button1-150x1504.jpg" alt="" width="150" height="150" /></a></p>
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		</item>
		<item>
		<title>Enhancing Sales of Amul Ice-Cream and Market Research on New Flavours</title>
		<link>http://managementfunda.com/monitoring-enhancing-sales-of-amul-ice-cream-and-market-research-on-new-flavours/</link>
		<comments>http://managementfunda.com/monitoring-enhancing-sales-of-amul-ice-cream-and-market-research-on-new-flavours/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 18:05:57 +0000</pubDate>
		<dc:creator>Yogin Vora</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Download Projects]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Related to MBA]]></category>
		<category><![CDATA[Amul Ice Cream]]></category>
		<category><![CDATA[Competitor Analysis]]></category>
		<category><![CDATA[Download Project]]></category>
		<category><![CDATA[Findings]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[GCMMF]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[Marketing Projects]]></category>
		<category><![CDATA[MBA Projects]]></category>
		<category><![CDATA[Monitoring]]></category>
		<category><![CDATA[Objectives]]></category>
		<category><![CDATA[Recommendations]]></category>
		<category><![CDATA[Research Methodology]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Segment]]></category>
		<category><![CDATA[SWOT Analysis]]></category>

		<guid isPermaLink="false">http://managementfunda.com/?p=7767</guid>
		<description><![CDATA[<p><a href="http://managementfunda.com/wp-content/uploads/2011/08/amul_brand1.jpg"></a></p>
<p>Content of the Project Report</p>



Sr. No.
Topic


1
Executive Summary


2
Background of the organization


3
Objectives and Limitations of the   study


4
Industry   Snapshot


5
Market Share of Ice-Cream Brands


6
Introduction   on Ice Cream Industry


7
Current market scenario


8
Future of   Ice Cream Market in India


9
SWOT Analysis of Amul Ice Cream


10
Monitoring   &#38; Enhancing sales


11
Research Methodology


12
Findings


13
Conclusion


14
Recommendations


15
Other Findings


16
Marketing   [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://managementfunda.com/wp-content/uploads/2011/08/amul_brand1.jpg"><img class="aligncenter size-full wp-image-7768" title="Amul - The Taste of India" src="http://managementfunda.com/wp-content/uploads/2011/08/amul_brand1.jpg" alt="" width="195" height="122" /></a></p>
<p>Content of the Project Report</p>
<table border="1" cellspacing="0" cellpadding="0" width="643">
<tbody>
<tr>
<td width="69" valign="bottom">Sr. No.</td>
<td width="433" valign="bottom">Topic</td>
</tr>
<tr>
<td width="69" valign="bottom">1</td>
<td width="433" valign="bottom">Executive Summary</td>
</tr>
<tr>
<td width="69" valign="bottom">2</td>
<td width="433" valign="bottom">Background of the organization</td>
</tr>
<tr>
<td width="69" valign="bottom">3</td>
<td width="433" valign="bottom">Objectives and Limitations of the   study</td>
</tr>
<tr>
<td width="69" valign="bottom">4</td>
<td width="433" valign="bottom">Industry   Snapshot</td>
</tr>
<tr>
<td width="69" valign="bottom">5</td>
<td width="433" valign="bottom">Market Share of Ice-Cream Brands</td>
</tr>
<tr>
<td width="69" valign="bottom">6</td>
<td width="433" valign="bottom">Introduction   on Ice Cream Industry</td>
</tr>
<tr>
<td width="69" valign="bottom">7</td>
<td width="433" valign="bottom">Current market scenario</td>
</tr>
<tr>
<td width="69" valign="bottom">8</td>
<td width="433" valign="bottom">Future of   Ice Cream Market in India</td>
</tr>
<tr>
<td width="69" valign="bottom">9</td>
<td width="433" valign="bottom">SWOT Analysis of Amul Ice Cream</td>
</tr>
<tr>
<td width="69" valign="bottom">10</td>
<td width="433" valign="bottom">Monitoring   &amp; Enhancing sales</td>
</tr>
<tr>
<td width="69" valign="bottom">11</td>
<td width="433" valign="bottom">Research Methodology</td>
</tr>
<tr>
<td width="69" valign="bottom">12</td>
<td width="433" valign="bottom">Findings</td>
</tr>
<tr>
<td width="69" valign="bottom">13</td>
<td width="433" valign="bottom">Conclusion</td>
</tr>
<tr>
<td width="69" valign="bottom">14</td>
<td width="433" valign="bottom">Recommendations</td>
</tr>
<tr>
<td width="69" valign="bottom">15</td>
<td width="433" valign="bottom">Other Findings</td>
</tr>
<tr>
<td width="69" valign="bottom">16</td>
<td width="433" valign="bottom">Marketing   Strategy</td>
</tr>
<tr>
<td width="69" valign="bottom">17</td>
<td width="433" valign="bottom">Other Recommendations</td>
</tr>
<tr>
<td width="69" valign="bottom">18</td>
<td width="433" valign="bottom">Annexure</td>
</tr>
</tbody>
</table>
<p>Sponsored - Mr. Hardik Vala</p>
<p>For <span style="text-decoration: underline;"><strong>Download</strong></span> &#8211; Click Below</p>
<p><a href="http://www.ziddu.com/download/16215911/AmulProject.pdf.html "><img class="aligncenter size-full wp-image-7769" title="Amul Strategy" src="http://managementfunda.com/wp-content/uploads/2011/08/download-button1-150x1503.jpg" alt="" width="150" height="150" /></a></p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Yamaha Job Openings</title>
		<link>http://managementfunda.com/yamaha-job-openings/</link>
		<comments>http://managementfunda.com/yamaha-job-openings/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 20:00:31 +0000</pubDate>
		<dc:creator>Yogin Vora</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Related to MBA]]></category>
		<category><![CDATA[Hiring]]></category>
		<category><![CDATA[Job Opening]]></category>
		<category><![CDATA[MBA Projects]]></category>
		<category><![CDATA[Yamaha]]></category>

		<guid isPermaLink="false">http://managementfunda.com/?p=7753</guid>
		<description><![CDATA[<p><a href="http://managementfunda.com/wp-content/uploads/2011/08/YAMAHA-logo3.jpg"></a></p>
<p>Yamaha Opens with a Internship Profile for 3 Months for the new campaign &#8220;Bring Back the Joy&#8221;. Please download the file for More detail.</p>
<p><a href="http://www.ziddu.com/download/16155018/BringBacktheJoyCampaign.ppt.html "></a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://managementfunda.com/wp-content/uploads/2011/08/YAMAHA-logo3.jpg"><img class="aligncenter size-medium wp-image-7755" title="YAMAHA logo" src="http://managementfunda.com/wp-content/uploads/2011/08/YAMAHA-logo3-300x282.jpg" alt="" width="300" height="282" /></a></p>
<p>Yamaha Opens with a Internship Profile for 3 Months for the new campaign &#8220;Bring Back the Joy&#8221;. Please download the file for More detail.</p>
<p><a href="http://www.ziddu.com/download/16155018/BringBacktheJoyCampaign.ppt.html "><img class="aligncenter size-full wp-image-7754" title="Yamaha Job Opening" src="http://managementfunda.com/wp-content/uploads/2011/08/download-button1-150x1502.jpg" alt="" width="150" height="150" /></a></p>
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		</item>
		<item>
		<title>Strategies of FMCG Companies in Rural Market (Marketing Project)</title>
		<link>http://managementfunda.com/strategies-of-fmcg-companies-in-rural-market-marketing-project/</link>
		<comments>http://managementfunda.com/strategies-of-fmcg-companies-in-rural-market-marketing-project/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 14:54:40 +0000</pubDate>
		<dc:creator>Yogin Vora</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing mix]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Related to MBA]]></category>
		<category><![CDATA[SWOT]]></category>
		<category><![CDATA[4P's]]></category>
		<category><![CDATA[Britannia]]></category>
		<category><![CDATA[Colgate]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[HLL]]></category>
		<category><![CDATA[Marico]]></category>
		<category><![CDATA[Marketing Project]]></category>
		<category><![CDATA[MBA Projects]]></category>
		<category><![CDATA[Medimix]]></category>
		<category><![CDATA[Nihar Coconut Oil]]></category>
		<category><![CDATA[Nirma]]></category>
		<category><![CDATA[Pamolive]]></category>
		<category><![CDATA[Rural Market]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Tiger]]></category>

		<guid isPermaLink="false">http://managementfunda.com/?p=7731</guid>
		<description><![CDATA[<p>The Attachment below consist of the following points &#38; explanation</p>
<p><a href="http://managementfunda.com/wp-content/uploads/2011/08/fmcg.gif"></a></p>

Introduction to Fast Moving Consumer Goods
Examples of the companies &#8211; HLL, Colgate, Pamolive, Britannia, Marico.
Marketing Mix (4P&#8217;s) of Nirma
Positioning of Nirma (Internationally &#38; Local)
SWOT Analysis of Nirma
Britannia Tiger
Hoarding for Tiger Biscuit
Marketing Mix (4P&#8217;s) for Britannia Tiger Biscuits
HLL Nihar Coconut Oil &#8211; Introduction
Marketing Mix of Nihar Coconut [...]]]></description>
			<content:encoded><![CDATA[<p>The Attachment below consist of the following points &amp; explanation</p>
<p><a href="http://managementfunda.com/wp-content/uploads/2011/08/fmcg.gif"><img class="aligncenter size-medium wp-image-7733" title="FMCG Companies" src="http://managementfunda.com/wp-content/uploads/2011/08/fmcg-300x122.gif" alt="" width="300" height="122" /></a></p>
<ol>
<li>Introduction to Fast Moving Consumer Goods</li>
<li>Examples of the companies &#8211; HLL, Colgate, Pamolive, Britannia, Marico.</li>
<li>Marketing Mix (4P&#8217;s) of Nirma</li>
<li>Positioning of Nirma (Internationally &amp; Local)</li>
<li>SWOT Analysis of Nirma</li>
<li>Britannia Tiger</li>
<li>Hoarding for Tiger Biscuit</li>
<li>Marketing Mix (4P&#8217;s) for Britannia Tiger Biscuits</li>
<li>HLL Nihar Coconut Oil &#8211; Introduction</li>
<li>Marketing Mix of Nihar Coconut Oil</li>
<li>Problems &amp; Strengths of Nihar</li>
<li>HLL Medimix &#8211; Introduction</li>
<li>Strategies for Medimix</li>
<li>Colgate Pamolive</li>
<li>Marketing Mix (4P&#8217;s) for Colgate Pamolive</li>
<li>Conclusion</li>
</ol>
<p>&nbsp;</p>
<p><a href="http://www.ziddu.com/download/16080984/StrategiesofFMCGCompaniesinRuralMarket.ppt.html "><img class="aligncenter size-full wp-image-7732" title="Strategies of FMCG Companies in Rural Market" src="http://managementfunda.com/wp-content/uploads/2011/08/download-button1-150x1501.jpg" alt="" width="150" height="150" /></a></p>
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		</item>
		<item>
		<title>iAspire 2011</title>
		<link>http://managementfunda.com/iaspire-2011/</link>
		<comments>http://managementfunda.com/iaspire-2011/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 18:03:54 +0000</pubDate>
		<dc:creator>Yogin Vora</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Related to MBA]]></category>
		<category><![CDATA[Ajeet Khurana]]></category>
		<category><![CDATA[Career Counselling]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Grooming]]></category>
		<category><![CDATA[Human Resource]]></category>
		<category><![CDATA[iAspire 2011]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Workshop]]></category>

		<guid isPermaLink="false">http://managementfunda.com/?p=6668</guid>
		<description><![CDATA[
<p><a href="http://managementfunda.com/wp-content/uploads/2011/06/Managementfunda.jpg"></a></p>
<p><strong>CAREER COUNSELLING EXPO</strong></p>
<p><strong> </strong>iASPIRE 2011, The CAREER COUNSELLING EXPO at HK Institute of Management Studies &#38; Research (Oshiwara) to be held on June 11, 2011 (Saturday) is an initiative by the management students to create a forum where practicing professionals will help career aspirants know how to build a successful career by pursuing an MBA which offers RIGHT kind of [...]]]></description>
			<content:encoded><![CDATA[<div>
<p><a href="http://managementfunda.com/wp-content/uploads/2011/06/Managementfunda.jpg"><img class="aligncenter size-full wp-image-6675" title="iAspire logo" src="http://managementfunda.com/wp-content/uploads/2011/06/Managementfunda.jpg" alt="" width="207" height="70" /></a></p>
<p><strong>CAREER COUNSELLING EXPO</strong></p>
<p><strong> </strong>iASPIRE 2011, The CAREER COUNSELLING EXPO at HK Institute of Management Studies &amp; Research (Oshiwara) to be held on June 11, 2011 (Saturday) is an initiative by the management students to create a forum where practicing professionals will help career aspirants know how to build a successful career by pursuing an MBA which offers RIGHT kind of curriculum and industry orientations.</p>
</div>
<p style="text-align: justify;">The theme of the expo titled iASPIRE 2011 is to let the MBA aspirants know the power of RIGHT kind of an MBA that can secure their future. There are various issues that confuse any MBA aspirant:</p>
<p style="text-align: justify;">&nbsp;</p>
<ul style="text-align: justify;">
<li>Is the MBA curriculum RIGHT enough to bridge the gap between &#8216;what is being taught in the classroom and what is applicable in the real world?&#8217;</li>
<li>How can MBA help in developing emotional, ethical, spiritual quotients which are critical traits for a successful business leader?</li>
<li>Is Soft Skills a critical success factor and helps to really raise the employability quotient?</li>
<li>Will the MBA qualification help to get a white-collared managerial job?  etc., etc.</li>
</ul>
<p style="text-align: justify;">The forum will provide clarifications to many such pertinent issues important from the perspective of a RIGHT Career decision. The expo will begin at 9.30 am and continue till 4.30 pm, where two hours seminar will be held in a spacious, high-technology auditorium, where corporate and industry professionals will provide an insight to the aspirants.</p>
<p style="text-align: justify;">The lead speaker of the seminar is Ajeet Khurana, the highly acclaimed author of CAT &amp; GMAT books published by McGraw-Hill Education. Mr. Khurana started his career in formal training as a faculty member at the University of Texas at Austin (United States). Eventually, he set up his own training institute and now a popular speaker in India and abroad on MBA as a career. He is currently the Editor of Business Majors at About.com and Director of Corpus Collosum Learning, a conventional book publishing company in India.</p>
<p style="text-align: justify;">Similar high profiled public speakers and experts will engage and enlighten the aspirants on the value of an MBA in the corporate world and for a society as a whole. Post seminar there will be</p>
<ul style="text-align: justify;">
<li>Free counselling sessions on career opportunities in the field of Marketing, Finance, Human Resources, Operations, etc.</li>
<li>Independent sessions where theatre and film makers will use the simulation techniques to help you build a RIGHT kind of attitude and confidence, the most important aspects of personality</li>
<li>Grooming experts will help you learn the social etiquettes critical for your survival in the corporate world</li>
<li>Corporate trainers will enunciate the value of soft skills required for corporate success</li>
<li>Business Quiz to help you assess your management aptitude</li>
</ul>
<p style="text-align: justify;">During the event, the institute will be launching a SOFT SKILLS LAB, where the MBA students will be trained by professional trainers on modules beyond curriculum. This will be  pioneering effort by any management institute in Mumbai to hand-hold, develop and chisel the students on their various soft skills and quotients and help enable them to be effective leaders.</p>
<p>For further information, please contact,KavitaPingle, Academic Counsellor(+91 9004966569)  |<a href="mailto:kavita.pingle@hkcollege.ac.in|">kavita.pingle@hkcollege.ac.in|</a> OR Vishal Singh(+91- 9773410799), AbhijithBalan (+91- 9823420068),NileshGupta(+91- 9819891575).</p>
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		<title>Importance of Marketing Research</title>
		<link>http://managementfunda.com/importance-of-marketing-research/</link>
		<comments>http://managementfunda.com/importance-of-marketing-research/#comments</comments>
		<pubDate>Thu, 05 May 2011 09:18:42 +0000</pubDate>
		<dc:creator>Yogin Vora</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Related to MBA]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Competitors]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Decision]]></category>
		<category><![CDATA[Elasticity]]></category>
		<category><![CDATA[Location]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Needs]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Segments]]></category>
		<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://managementfunda.com/?p=6228</guid>
		<description><![CDATA[<p style="text-align: justify;">1)	<strong>To make Marketing Decisions:</strong> Marketing Research helps the Marketers to make a decision about the product or service. Sometimes a marketer might believe that the new product or services is useful for the customers. However, research may show that customers do not need a product or are meeting their needs with a certain [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">1)	<strong>To make Marketing Decisions:</strong> Marketing Research helps the Marketers to make a decision about the product or service. Sometimes a marketer might believe that the new product or services is useful for the customers. However, research may show that customers do not need a product or are meeting their needs with a certain competitor product or so on. Similarly good marketing research strives to provide options for the successful introduction of new products and services. This makes the market entry of a new product or services less risky.<br />
2)	<strong>Survive the competition:</strong> Marketing Research helps in ascertaining and understanding competitor information such as their identity, marketing network, customer focus and scale of operations. This helps in surviving and in certain cases, even leaving behind the competition. Moreover, with market research you can also help understand the underserved consumer segments and consumer needs that have not been met.<br />
3)	<strong>Helps to decide Target Markets:</strong> Research helps provide customer information in terms of their location, age, buying behaviour &amp; gender. This helps the marketers zero in on the target markets and customers for their product &amp; services<br />
4)	<strong>Maximize profits:</strong> Apart from profit maximizing steps such as item optimization, customer profitability analysis, and price elasticity, Marketing research allows you to find out methods that can help you maximize profits for example, products price elasticity research can help you ascertain the impact of an increased price on the sales and the profits of a product. This emphasis on the profitability also helps the company’s focus to shift from maximizing sales to increasing the profits of a company. This helps the company survive in the long run &amp; maximize its profits</p>
<p style="text-align: justify;"><a href="http://managementfunda.com/wp-content/uploads/2011/05/Managementfunda.jpg"><img class="aligncenter size-full wp-image-6229" title="Marketing Research Importance" src="http://managementfunda.com/wp-content/uploads/2011/05/Managementfunda.jpg" alt="" width="350" height="373" /></a><br />
5)	<strong>Increasing the sales:</strong> Increasing the sales of your product or services helps the company in maximizing its profits. By understanding the customers needs, wants &amp; attitude towards the products and determining whether your products fit the bill, marketers can increase their sales. This helps in not only increasing the sales to the target customers and people already using the product but also converting the non-users into customers for the product</p>
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		<title>7 P&#8217;s of FACEBOOK [Marketing Mix]</title>
		<link>http://managementfunda.com/7-ps-of-facebook-marketing-mix/</link>
		<comments>http://managementfunda.com/7-ps-of-facebook-marketing-mix/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 19:20:38 +0000</pubDate>
		<dc:creator>Yogin Vora</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing mix]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Related to MBA]]></category>
		<category><![CDATA[7 ps]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Physical Evidence]]></category>
		<category><![CDATA[Place]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[Promotion]]></category>

		<guid isPermaLink="false">http://managementfunda.com/?p=6221</guid>
		<description><![CDATA[<p style="text-align: justify;"><a href="http://managementfunda.com/wp-content/uploads/2011/04/Facebook_1.jpg"></a></p>
<p style="text-align: justify;">Facebook is a privately owned website and social network founded in 2004 by Harvard university students Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. It was operation in the limited area of Harvard in 2004 and become fully accessible in 2006. The main purpose for [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://managementfunda.com/wp-content/uploads/2011/04/Facebook_1.jpg"><img class="aligncenter size-full wp-image-6222" title="Facebook Banner" src="http://managementfunda.com/wp-content/uploads/2011/04/Facebook_1.jpg" alt="" width="682" height="400" /></a></p>
<p style="text-align: justify;">Facebook is a privately owned website and social network founded in 2004 by Harvard university students Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. It was operation in the limited area of Harvard in 2004 and become fully accessible in 2006. The main purpose for launching the website was bringing a connection between Harvard students, to know each other more and in better way but now the same purpose is being followed worldwide.</p>
<p style="text-align: justify;"><strong>Product</strong></p>
<p style="text-align: justify;">
• Facebook has launched number of products including friends, messages, games, groups, photos, links, videos, a marketing space, advertisements, products pages, uncountable applications and a lot more.<br />
• Users can communicate so well with their far off friends by sending them virtual gifts according to the occasion for a minimum price of one dollar. This type of applications are visible on almost every user profile on the occasion like Christmas, Eid, Independence day celebrations, birthdays etc (Michelle, 2008).<br />
• Facebook offers social plug-in, graph API, Social Channels, Authentications and the open graph protocols to the web developers.<br />
• Proxy and private settings are provided to the users to settle up their profile availability along with the customization of the material being loaded up on their profiles.<br />
• Users are now provided access to Facebook through their mobiles; this has rendered more clicks to Facebook by increasing the daily user percentage because of any time access.<br />
• Facebook has provided an opportunity to Facebook users to register their complaints for the website access, while improving the services miles forward.</p>
<p style="text-align: justify;">
<strong>Price</strong></p>
<p style="text-align: justify;">
• People that are lured into Facebook enjoys all services free of cost, while one controversial statement says that this is a virtual cost by means of  using personal information of users but this actually is not the case, as one can put as much secrecy and privacy one can.<br />
• Facebook earns most of the revenues by the commercial groups, online events that are organized by the company, advertisements that come on the side of logged on page.<br />
• Facebook being a private company doesn’t opens up its revenue earning units but always welcomes Brand advertising, performances advertising. Virtual goods and Microsoft advertising and has earned up to 1.1 billion dollars from this, according to a rough estimate (Dempsey, 2006).</p>
<p style="text-align: justify;">
<strong>Place</strong></p>
<p style="text-align: justify;"><strong></strong>• Almost 600 million users are registered with Facebook, being accessed mostly by U.S community.</p>
<p style="text-align: justify;">• The network is most popular nowadays as it can be accessed anywhere, in schools, colleges, universities and homes throughout the world.<br />
• Facebook has its availability along the globe and Egypt revolution is commendably associated with the promotions provided by Facebook.</p>
<p style="text-align: justify;">
<strong>Promotion</strong></p>
<p style="text-align: justify;">
• Facebook had become partner with Microsoft, Pandora and Yelp according to a planned strategy, and has earned a lot of promotion by taking this step, by increasing user number along with ads promotion on Facebook by different companies (Rosmarin, 2006).<br />
• The website is providing small businesses big blow opportunities to establish and this promotes face usage as well, by their product customers being Facebook users ultimately.</p>
<p style="text-align: justify;"><strong>Extended Mix:<br />
</strong><br />
<strong>People:</strong><br />
Facebook employs about &#8212;- people</p>
<p style="text-align: justify;"><strong>Process:<br />
</strong> Systems used for the FB servers, the thousands of applications, games available to the public</p>
<p style="text-align: justify;"><strong> Physical Evidence:<br />
</strong>Nothing per se, but if we are to measure, we can measure the FB site and chat connectivity</p>
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		<title>SWOT Analysis of Adani Power Ltd.</title>
		<link>http://managementfunda.com/swot-analysis-of-adani-power-ltd/</link>
		<comments>http://managementfunda.com/swot-analysis-of-adani-power-ltd/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 19:50:42 +0000</pubDate>
		<dc:creator>Yogin Vora</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Related to MBA]]></category>
		<category><![CDATA[SWOT]]></category>
		<category><![CDATA[ADANI Power Ltd]]></category>
		<category><![CDATA[Chinese Equipments]]></category>
		<category><![CDATA[Coal trading]]></category>
		<category><![CDATA[Mundra Port]]></category>
		<category><![CDATA[Opportunities]]></category>
		<category><![CDATA[Stellar]]></category>
		<category><![CDATA[Strength]]></category>
		<category><![CDATA[SWOT Analysis]]></category>
		<category><![CDATA[Threats]]></category>
		<category><![CDATA[Weakness]]></category>

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		<description><![CDATA[<p><strong>Adani Power Ltd<a href="http://managementfunda.com/wp-content/uploads/2011/04/Managementfunda2.jpg"></a></strong>
<strong> Strengths</strong></p>
<p>•	Strong execution track record on the back of the huge success of Mundra Port
•	The diversified nature of the Adani Group (especially its presence in ports and coal trading) augurs well for Adani Power
•	Stellar operational efficiency (FY10 average PLF was 85%+ compared with India’s national average of 78%)
•	Minimal exposure to merchant power [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="text-decoration: underline;">Adani Power Ltd</span><a href="http://managementfunda.com/wp-content/uploads/2011/04/Managementfunda2.jpg"><img class="alignright size-full wp-image-6216" title="Adani Power ltd. Logo" src="http://managementfunda.com/wp-content/uploads/2011/04/Managementfunda2.jpg" alt="" width="80" height="81" /></a></strong><br />
<strong> Strengths</strong></p>
<p>•	Strong execution track record on the back of the huge success of Mundra Port<br />
•	The diversified nature of the Adani Group (especially its presence in ports and coal trading) augurs well for Adani Power<br />
•	Stellar operational efficiency (FY10 average PLF was 85%+ compared with India’s national average of 78%)<br />
•	Minimal exposure to merchant power (23% compared with JSW’s 56%)</p>
<p><strong>Weakness</strong></p>
<p>•	All of Adani’s power plants use Chinese equipment<br />
•	Conflict of interest given that other promoter owned companies are also in power generation<br />
•	Limited bargaining power vis a vis delays in coal supplies from Adani Enterprises as it is Adani Power’s holding company</p>
<p><strong>Opportunities</strong></p>
<p>•	private sector (this is equivalent to 10x Adani’s installed capacity) and Adani Power will be a relatively strong contender for these UMPPs<br />
•	Given group’s presence in coal mining and India’s rising coal imports, domestic coal mining offers a huge opportunity for Adani Enterprises This in turn will reduce<br />
•	Adani Power’s coal cost as currently Adani Enterprises is the biggest supplier of coal to Adani Power</p>
<p><strong>Threats</strong></p>
<p>•	The 5x increase in private sector generation capacity by FY13 could result in merchant power rates getting compressed.<br />
•	The rising Maoist insurgency (with its greatest influence in states having the largest coal resources) could result in delays and higher costs.<br />
•	The improving trend in T&amp;D losses due to rising investment in T&amp;D could result in the fading of India’s power deficit at a quicker pace than expected.</p>
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		<title>SWOT Analysis of Torrent Power Ltd.</title>
		<link>http://managementfunda.com/swot-analysis-of-torrent-power-ltd/</link>
		<comments>http://managementfunda.com/swot-analysis-of-torrent-power-ltd/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 10:14:15 +0000</pubDate>
		<dc:creator>Yogin Vora</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Related to MBA]]></category>
		<category><![CDATA[SWOT]]></category>
		<category><![CDATA[Chinese Equipment]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Financial Position]]></category>
		<category><![CDATA[Franchisee]]></category>
		<category><![CDATA[Generation]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Integrated]]></category>
		<category><![CDATA[Opportunities]]></category>
		<category><![CDATA[Private Sector]]></category>
		<category><![CDATA[SEBs]]></category>
		<category><![CDATA[Strength]]></category>
		<category><![CDATA[SWOT Analysis]]></category>
		<category><![CDATA[Threats]]></category>
		<category><![CDATA[Torrent Power Ltd.]]></category>
		<category><![CDATA[Transmission]]></category>
		<category><![CDATA[Weakness]]></category>

		<guid isPermaLink="false">http://managementfunda.com/?p=6211</guid>
		<description><![CDATA[<p style="text-align: justify;"><strong>Strengths</strong>:<a href="http://managementfunda.com/wp-content/uploads/2011/04/Managementfunda1.jpg"></a></p>
<p style="text-align: justify;">•	The integrated player in India across the entire value chain –generation, transmission and distribution
•	The only successful player in the private distribution franchisee business
•	The only power utility company with positive FCFF in FY10
•	Zero reliance on Chinese equipment
•	Stellar operational efficiency (FY10 average PLF was 90%+ and T&#38;D losses were sub-10% compared to [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><strong>Strengths</strong>:<a href="http://managementfunda.com/wp-content/uploads/2011/04/Managementfunda1.jpg"><img class="alignright size-full wp-image-6213" title="Torrent Power Ltd. Logo" src="http://managementfunda.com/wp-content/uploads/2011/04/Managementfunda1.jpg" alt="" width="200" height="71" /></a></p>
<p style="text-align: justify;">•	The integrated player in India across the entire value chain –generation, transmission and distribution<br />
•	The only successful player in the private distribution franchisee business<br />
•	The only power utility company with positive FCFF in FY10<br />
•	Zero reliance on Chinese equipment<br />
•	Stellar operational efficiency (FY10 average PLF was 90%+ and T&amp;D losses were sub-10% compared to the national average of 78% and 25%+ respectively)<br />
•	One of the strongest balance sheets in the sector with FY10net debt: equity of 0.6x compared with ~1.5x for peers<br />
•	Strong Board of Directors with a high profile of independent directors such as Keki Mistry and Kiran Karnik</p>
<p style="text-align: justify;"><strong>Weakness</strong>:</p>
<p style="text-align: justify;">•	Lack of disclosure in the annual report on key items. For example, there is no break up of revenues between generation, transmission and distribution<br />
•	The Kanpur franchisee has still not started functioning as the local state electricity board is creating issues in the light of<br />
•	Torrent having won the distribution contract Fuel tie up and financial closure for the near-term pipeline(1.5GW or ~96% of current installed capacity) is yet to take place</p>
<p style="text-align: justify;"><strong>Opportunities</strong>:</p>
<p style="text-align: justify;">•	There is a huge opportunity for private sector power utilities in India (particularly for those utilities that have Torrent’s battle hardened execution capabilities)<br />
•	Private distribution franchisees is a big (and relatively untapped) opportunity in India given the poor financial position of the state electricity boards<br />
•	Given Torrent’s presence in the T&amp;D segment, the growing scope for private sector participation in this space offers a huge opportunity particularly as the Government’s focus switches from power generation to power T&amp;D</p>
<p style="text-align: justify;"><strong>Threats</strong>:</p>
<p style="text-align: justify;">•	The 5x increase in private sector generation capacity by FY13 could result in merchant power rates getting compressed.<br />
•	Difficult to replicate the success of Bhiwandi in other private distribution franchisees as opposition from the local SEBs (who do not want to see private sector distributors in their area) is very strong<br />
•	Given that the KG Basin gas does not seem to be ramping up and infrastructure bottlenecks in the transportation of imported LNG (and the resultant crunch in the supply of gas) can be a negative for Torrent as 75% of its incremental capacity is gas based, which does not have fuel tie-up.<br />
•	Any delays in the construction of the Dahej SEZ will also delay the upcoming 1.2GW project in Dahej (will account for 37% of Torrent’s total capacity)</p>
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		<title>Reliance Venture Capital</title>
		<link>http://managementfunda.com/reliance-venture-capital/</link>
		<comments>http://managementfunda.com/reliance-venture-capital/#comments</comments>
		<pubDate>Sun, 10 Apr 2011 18:53:06 +0000</pubDate>
		<dc:creator>Milan Vazir</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Financial Management]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Related to MBA]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[Dhama Innovation]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Indian Economy]]></category>
		<category><![CDATA[Microfinance]]></category>
		<category><![CDATA[Reliance Technology Ventures Ltd.]]></category>
		<category><![CDATA[Reliance Venture]]></category>
		<category><![CDATA[Reliance Venture Asset Management Ltd.]]></category>
		<category><![CDATA[Return]]></category>
		<category><![CDATA[Reverse Logistic]]></category>
		<category><![CDATA[Suvidhaa]]></category>
		<category><![CDATA[Yatra.com]]></category>

		<guid isPermaLink="false">http://managementfunda.com/?p=6203</guid>
		<description><![CDATA[<p style="text-align: justify;"><strong>Reliance Venture Capital<a href="http://managementfunda.com/wp-content/uploads/2011/04/Managementfunda.jpg"></a></strong>
<strong> Reliance Venture Asset Management Limited</strong></p>
<p style="text-align: justify;"><strong>Introduction</strong>
It was incorporated in 2006, as Reliance Technology Ventures Ltd. On March 3, 2010, company changed its name from Reliance Technology Ventures Ltd to Reliance Venture Asset Management Ltd.
As the worlds of finance, technology, markets and people expand and converge, Reliance Group&#8217;s horizons [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><strong>Reliance Venture Capital<a href="http://managementfunda.com/wp-content/uploads/2011/04/Managementfunda.jpg"><img class="alignright size-full wp-image-6207" title="Reliance Venture Logo" src="http://managementfunda.com/wp-content/uploads/2011/04/Managementfunda.jpg" alt="" width="242" height="43" /></a></strong><br />
<strong> Reliance Venture Asset Management Limited</strong></p>
<p style="text-align: justify;"><strong>Introduction</strong><br />
It was incorporated in 2006, as Reliance Technology Ventures Ltd. On March 3, 2010, company changed its name from Reliance Technology Ventures Ltd to Reliance Venture Asset Management Ltd.<br />
As the worlds of finance, technology, markets and people expand and converge, Reliance Group&#8217;s horizons are constantly expanding. Reliance Venture Asset Management Limited (RVAM) has been promoted by the Reliance Group to leverage emerging and high growth potential technologies, business models, world class management teams and markets to look ahead at future opportunities that can be enriched and enhanced by taking advantage of the group and its ecosystem. The company was ranked 30th in the Red Herring Top 100 Global Venture Capital Firms in 2009-2010 and was the only India based corporate venture capital company to feature in the ranking.<br />
The venture capital industry is hotting up, with opportunities opening up in new sectors. To be part of this new growth story, Reliance Venture Asset Management is looking at investments in sectors such as microfinance, education and clean tech but it want to direct their funds into ancillary businesses as compared to those that directly comprise these sectors. The VC firm has already invested in a number of growth stage startups such as Yatra.com, Dhama Innovations, Suvidhaa Infoserve and Reverse Logistics and is now keen to invest another $50 million this year in startups.<br />
Recently on 24th March 2011 the company announced that it will Exit from Dhama Innovations and some other portfolios. The CEO stated that it had recorded more than triple-digit IRRs on Dhama, similar is the case with other portfolios, and at present it is looking for an exit option.<br />
Reliance and other VC companies mostly look for the businesses which are directly or indirectly related to their own business which helps to earn good return.<br />
To sum up, it can be seen that the need of Venture Capital is growing in the Indian Economy with more and more people obtaining to start their own Business, there is high potential of Venture Capital Companies to grow in such a pace. Aerospace and defense sectors, both of which have typically been considered as government domains have a lot to gain with private sector involvement, given the kind of demand enjoyed by these sectors. Education, micro finance and clean tech are already enjoying a lot of investor interest.</p>
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