Social Media is a term widely used today. Everyone around only seems to be speaking of the various social networking sites. It’s not uncommon to see children of age 5 and 7 facebooking and tweeting today. Social media has become part of our daily lives and it is widely [...]

The crazy country of cricket fanatics – that is what will define India for the coming month. That is not to say that cricket fever will then subside, just normalize after its crescendo. During a time that everyone’s eyes are riveted to the television screen, and with the onset [...]

Breaking News—IT raid at Priyanka Chopra’s house! This news was flashed day and night for almost 7days a few weeks ago. Every channel had some new insights to this raid. Shahid Kapoor opens Priyanka’s door for the IT raid. Could this mean Priyanka and Shahid are in a relationship?
How [...]

Media has always played a vital role in our lives. However, about a decade ago one would never have imagined how this channel of communication would grow on to us. Today we eat, sleep and drink media.  Is this because our interactions with families and friends have reduced due to the rage of [...]

TRP is an important tool channels use to rate their shows. Giving an example of two very famous Indian shows, Amitabh Bachchan’s ‘ Kaun Banega Crorepati (KBC)’ aired on’ Sony Entertainment Television’ and Salman Khan’s big ticket show ‘Big Boss 4’ on Colors.

KBC is aired during the time band of 9pm-10 [...]