Marketing Marathon 2010 – the annual Management summit held on 27th February, 2010 at Vivekananda Education Society’s Institute of Management Studies and Research. Entered its 11th year, with the theme of Marketing Marathon, i.e. to learn about changing Marketing Strategies in today’s scenario.

The event started with an awe-inspiring speaker, Mr. Jagdeep [...]

American Marketing Association
Function of Advertising
Advertising Objectives
The AIDA Model- Attention,  Interest, Desire, Action.
Case Study on Beauty Parlour
5 M’s of Advertising
Pictorial of Amul Butter
Advertising  Campaign
Case Study on Pepsodent – Dishoom Dishoom
Advertising Budget
Deciding on Advertising Budget
Type of Advertising
Consumer Advertising
Advertising to Business and Professional
Product Advertising
Celebrity Endorsement
Advantages of Celebrity Endorsement a Brand
Disadvantages of Celebrity Endorsement a [...]

Revenue Model for Twitter -

What is Twitter?
Problems with Twitter?
Twitter Notification Service?
Advertisement System.
Tiered Model.

Segmentation:-

Market Segmentation is a group of customers sharing a similar set of wants. Thus, we would distinguish between game buyers who are primarily seeking low-cost basic games and those high-cost adventurous games. The company has created, licensed and acquired a group of highly recognizable brands that it markets [...]

Segmenting, Targeting & Positioning

Segmentation:-

Market Segmentation is a group of customers sharing a similar set of wants. Thus, we would distinguish between game buyers who are primarily seeking low-cost basic games and those high-cost adventurous games. The company has created, licensed and acquired a group of [...]

The above link consist of Power point presentation which is been made in flash player. Here are some of the snap shots of the Power point.

Introduction

Cigarettes:

A cigarette is a product consumed via smoking and manufactured out of cured and finely cut tobacco leaves and reconstituted tobacco, combined with other additives, then rolled or stuffed into a paper-wrapped cylinder (generally less than 120 mm in length and 10 [...]

SWOT ANALYSIS

A type of fundamental analysis of the health of a company by examining its strengths(S), weakness (W), business opportunity (O), and any threat (T) or dangers it might be exposed to.

I. STRENGTHS

Brand strategy: as opposed to some of its competitors (e.g. HSBC), Reliance ADAG operates a multi-brand strategy. [...]

INDUSTRY BACKGROUND

The mutual fund industry started in India in a small way with the UTI Act creating what was effectively a small savings division within the RBI. Over a period of 25 years this grew fairly successfully and gave investors a good return, and therefore in 1989, as the next logical [...]