Home » Archive

Marketing Research

Written By: Yogin Vora on August 31, 2011 No Comment
FDI in Telecom Sector

Sr. No
Topic

1
What is FDI?

2
Benefits of  FDI

3
India among the world’s most attractive destinations

4
Why India is a better option?

5
Do we need foreign funds for telecom sector?

6
Telecom investment framework in India

7
Introduction to Telecom Sector

8
Communications

9
Policy

10
Demand and supply

11
Basic/fixed services

12
Cellular services

13
Internet Service Providers (ISP)

14
Vsat [...]

more→
Written By: Yogin Vora on August 28, 2011 2 Comments
Enhancing Sales of Amul Ice-Cream and Market Research on New Flavours

Content of the Project Report

Sr. No.
Topic

1
Executive Summary

2
Background of the organization

3
Objectives and Limitations of the study

4
Industry Snapshot

5
Market Share of Ice-Cream Brands

6
Introduction on Ice Cream Industry

7
Current market scenario

8
Future of Ice Cream Market in India

9
SWOT Analysis of Amul Ice Cream

10
Monitoring & Enhancing sales

11
Research Methodology

12
Findings

13
Conclusion

14
Recommendations

15
Other Findings

16
Marketing [...]

more→
Written By: Yogin Vora on May 5, 2011 1 Comment
Importance of Marketing Research

1) To make Marketing Decisions: Marketing Research helps the Marketers to make a decision about the product or service. Sometimes a marketer might believe that the new product or services is useful for the customers. However, research may show that customers do not need a product or are meeting their needs with a certain [...]

more→
Written By: Vidhi Gogri on March 27, 2011 No Comment
International Food Brands in India

We all loved it when our relatives staying abroad or just back from a vacation bought chocolates, cookies etc. from there. Being kids we would love to show it off to our friends in school. We still do. When we have it in our hands we feel a sense of pride (I still [...]

more→
Written By: Namrata Kumblekar on March 13, 2011 No Comment
Connectivity changed through Social Media!

Social Media is a term widely used today. Everyone around only seems to be speaking of the various social networking sites. It’s not uncommon to see children of age 5 and 7 facebooking and tweeting today. Social media has become part of our daily lives and it is widely [...]

more→
Written By: Shweta Amin on March 10, 2011 No Comment
Packaged Food is Changing Life Style

In Recent years there has been a noticeable rise of packaged in Indian Markets. The changing life style of Indian Households has paved the way for this change to happen. Packaged food assists today’s woman to meet various family eating habits.
On this background the target market for this product was placed in the [...]

more→
Written By: Prajakta Yeole on March 7, 2011 No Comment
Piggybacking on the Religion that is Cricket

The crazy country of cricket fanatics – that is what will define India for the coming month. That is not to say that cricket fever will then subside, just normalize after its crescendo. During a time that everyone’s eyes are riveted to the television screen, and with the onset [...]

more→
Written By: Prajakta Yeole on February 17, 2011 No Comment
Market Research Reports

Who are Interested in Market Research?

Companies that are already existing.
Companies interested in Investment and Dis-Investment.

What do Market Researcher’s do?

Main job of a Market Researcher is Analysis of the Market.
Identify various Segments of the Industry
Divide the Global market into different segments (different for different companies)
Information of the Companies

Process [...]

more→
Written By: Shweta Amin on February 13, 2011 1 Comment
MARUTI SUZUKI – BRAND POSITIONING

What comes to your mind first when u come across the term ‘MARUTI SUZUKI’, it always absolutely has to be Maruti 800, best known as ‘The Middle class car of India’.

BRAND IMAGE:-

MARUTI from as a brand itself is seldom looked at, as a luxury brand. Maruti as [...]

more→
Written By: Shweta Amin on February 5, 2011 1 Comment
Effective Market Research – Mens Grooming Products

There used to be a time when personal grooming products were used by women, only women. It is because nobody then had asked men what they wanted.  In last 5 yrs the prophecy seems to have changed. Over the last few years Indian markets have seen an unexpected growth in market size of [...]

more→
Written By: Yogin Vora on January 13, 2011 No Comment
Top Articles for MBA Projects in 2010

This are some of the Most Visited Articles by the Visitors of Managementfunda.com, Do go through once and let us know your valuable FEEDBACK: -

7 P’s of ICICI Prudential
SWOT Analysis of Reliance Mutual Fund
more→

Written By: Yogin Vora on December 31, 2010 1 Comment
Smoking Zone!!!

Yogin Vora (Author,  Owner) Note : – Please give your precious 2 mins for this Survey designed by Students of IES, Bandra

Smoking Zone Link – http://bit.ly/smokingzone

more→
Tags: [, ]
Written By: Yogin Vora on December 29, 2010 3 Comments
Shoppers Stop Profile

SHOPPERS STOPS

Vision:

To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the Department Store Category.

Positioning

Shoppers’ Stop is positioned as a family store delivering a complete shopping experience defined by its mission, vision and [...]

more→
Written By: Yogin Vora on November 29, 2010 No Comment
IMC (Integrated Marketing Communication) tools used by MICROMAX

Advertising is the one of the biggest tool to development of integrated marketing communication. So the Micromax uses IMC tools to promote the product and build the strong image of the brand in the consumers mind. Integrated Marketing Communication ( IMC) is the practice of unifying all marketing [...]

more→
  Copyright ©2009 MBA Projects, All rights reserved.| Powered by WordPress| WPElegance2Col theme by Techblissonline.com
Subscribe By Email for Updates.