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Marketing mix

Written By: Yogin Vora on February 19, 2010 No Comment

The Product Mix

In any organization, we find product the focal point. The hotel services also require a fair combination of core arid peripheral services. It is right to mention that in almost all the hotels of same category by and large the core services are found identical and therefore the peripheral [...]

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Written By: arshi on February 6, 2010 No Comment
Twitter Revenue Model

Revenue Model for Twitter -



What is Twitter?
Problems with Twitter?
Twitter Notification Service?
Advertisement System.
Tiered Model.

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Written By: Yogin Vora on January 18, 2010 No Comment
Marketing Mix & STP of EA Sports, Rockstar Games and Activision

The above link consist of Power point presentation which is been made in flash player. Here are some of the snap shots of the Power point.

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Written By: Yogin Vora on December 28, 2009 2 Comments
Marketing Mix of EA Sports

Intoduction : –

EA Sports is a brand name used by Electronic Arts since 1993 to distribute games based on sports. Formerly a gimmick inside Electronic Arts sports games, that tried to mimic real-life sports networks, calling themselves “EA Sports Network” (EASN) with pictures or endorsements of real commentators [...]

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Written By: Yogin Vora on December 26, 2009 No Comment
Marketing Mix of Activision

Introduction : -

In 1979, Activision opens its doors as the first independent developer and distributor of entertainment software. Activision, Inc. is a leading international publisher of interactive entertainment software products. The company maintains a diverse portfolio of products that span a wide range of categories and target markets and [...]

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Written By: Yogin Vora on December 22, 2009 1 Comment
Marketing Mix Of ROCKSTAR Games


Introduction : -

Rockstar Games is a development division of game publisher Take Two Interactive, based in New York City, United States. The brand is most known for the Grand Theft Auto series. It comprises studios that have been acquired and renamed as well as others that have been created internally. While [...]

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Written By: Yogin Vora on August 6, 2009 No Comment

Introduction

Decision-makers within organisations need to look into the future. As they do so, their thinking should focus on their customers. These should include existing customers and potential customers who have so far not taken up products from that organisation.

In an age when credit is more widely available than ever, [...]

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Written By: Yogin Vora on August 6, 2009 2 Comments

Introduction

Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is now sold in 35 countries around the world. It has expanded into the USA, Europe, and Australasia.

In 2004, Ben Sherman was acquired by the American-based [...]

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Written By: Yogin Vora on May 22, 2009 No Comment
Marketing Mix Analysis & Brand Extension for major National & International Beer Brand : Kingfisher & Fosters

Alcoholic beverages market, especially beer market in India is growing with leaps and bounds. The beer market in India is estimated to be over Rupees 3000 corers. Annual consumption of beer is over hundred 10 million cases. CAGR of beer industry [...]

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Written By: Yogin Vora on May 14, 2009 4 Comments
McDonald’s : Behind The Golden Arches

The McDonald’s Story – Genesis

The story of McDonald’s started in 1954, when its founder Raymond Kroc saw a hamburger stand in San Bernardino, California and envisioned a nationwide fast food chain. Kroc proved himself as a pioneer who revolutionized the American restaurant industry. Today McDonald’s is theCalifornia world’s largest fast food chain serving 47 [...]

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