MBA Projects » Projects

FDI in Telecom Sector

Yogin Vora — Wed, 31 Aug 2011 16:20:44 +0000

Sr. No	Topic
1	What is FDI?
2	Benefits of FDI
3	India among the world’s most attractive destinations
4	Why India is a better option?
5	Do we need foreign funds for telecom sector?
6	Telecom investment framework in India
7	Introduction to Telecom Sector
8	Communications
9	Policy
10	Demand and supply
11	Basic/fixed services
12	Cellular services
13	Internet Service Providers (ISP)
14	Vsat services
15	Radio paging
16	Telecom equipment
17	Regulatory authority
18	Telecom research & development
19	Risk involved in investing in India
20	Bibliography

Enhancing Sales of Amul Ice-Cream and Market Research on New Flavours

Yogin Vora — Sun, 28 Aug 2011 18:05:57 +0000

Content of the Project Report

Sr. No.	Topic
1	Executive Summary
2	Background of the organization
3	Objectives and Limitations of the study
4	Industry Snapshot
5	Market Share of Ice-Cream Brands
6	Introduction on Ice Cream Industry
7	Current market scenario
8	Future of Ice Cream Market in India
9	SWOT Analysis of Amul Ice Cream
10	Monitoring & Enhancing sales
11	Research Methodology
12	Findings
13	Conclusion
14	Recommendations
15	Other Findings
16	Marketing Strategy
17	Other Recommendations
18	Annexure

Yamaha Job Openings

Yogin Vora — Tue, 23 Aug 2011 20:00:31 +0000

Yamaha Opens with a Internship Profile for 3 Months for the new campaign “Bring Back the Joy”. Please download the file for More detail.

Strategies of FMCG Companies in Rural Market (Marketing Project)

Yogin Vora — Wed, 17 Aug 2011 14:54:40 +0000

The Attachment below consist of the following points & explanation

Introduction to Fast Moving Consumer Goods
Examples of the companies – HLL, Colgate, Pamolive, Britannia, Marico.
Marketing Mix (4P’s) of Nirma
Positioning of Nirma (Internationally & Local)
SWOT Analysis of Nirma
Britannia Tiger
Hoarding for Tiger Biscuit
Marketing Mix (4P’s) for Britannia Tiger Biscuits
HLL Nihar Coconut Oil – Introduction
Marketing Mix of Nihar Coconut Oil
Problems & Strengths of Nihar
HLL Medimix – Introduction
Strategies for Medimix
Colgate Pamolive
Marketing Mix (4P’s) for Colgate Pamolive
Conclusion

Happy Independence Day to all Indians !!!

Yogin Vora — Mon, 15 Aug 2011 08:51:19 +0000

Foreign Direct Investment in Retail (Retail Project)

Yogin Vora — Sat, 13 Aug 2011 12:18:02 +0000

Overview of what is in the Powerpoint Presentation :

Retailing – An Overview
Indian Retail
The Change Factor
FDI in Indian Retailing
Why FDI?
How FDI?
Case Study on Chinese Retail
Recommendation

Powerpoint Presentation by ICICI Bank -

iAspire 2011

Yogin Vora — Fri, 03 Jun 2011 18:03:54 +0000

CAREER COUNSELLING EXPO

iASPIRE 2011, The CAREER COUNSELLING EXPO at HK Institute of Management Studies & Research (Oshiwara) to be held on June 11, 2011 (Saturday) is an initiative by the management students to create a forum where practicing professionals will help career aspirants know how to build a successful career by pursuing an MBA which offers RIGHT kind of curriculum and industry orientations.

The theme of the expo titled iASPIRE 2011 is to let the MBA aspirants know the power of RIGHT kind of an MBA that can secure their future. There are various issues that confuse any MBA aspirant:

Is the MBA curriculum RIGHT enough to bridge the gap between ‘what is being taught in the classroom and what is applicable in the real world?’
How can MBA help in developing emotional, ethical, spiritual quotients which are critical traits for a successful business leader?
Is Soft Skills a critical success factor and helps to really raise the employability quotient?
Will the MBA qualification help to get a white-collared managerial job? etc., etc.

The forum will provide clarifications to many such pertinent issues important from the perspective of a RIGHT Career decision. The expo will begin at 9.30 am and continue till 4.30 pm, where two hours seminar will be held in a spacious, high-technology auditorium, where corporate and industry professionals will provide an insight to the aspirants.

The lead speaker of the seminar is Ajeet Khurana, the highly acclaimed author of CAT & GMAT books published by McGraw-Hill Education. Mr. Khurana started his career in formal training as a faculty member at the University of Texas at Austin (United States). Eventually, he set up his own training institute and now a popular speaker in India and abroad on MBA as a career. He is currently the Editor of Business Majors at About.com and Director of Corpus Collosum Learning, a conventional book publishing company in India.

Similar high profiled public speakers and experts will engage and enlighten the aspirants on the value of an MBA in the corporate world and for a society as a whole. Post seminar there will be

Free counselling sessions on career opportunities in the field of Marketing, Finance, Human Resources, Operations, etc.
Independent sessions where theatre and film makers will use the simulation techniques to help you build a RIGHT kind of attitude and confidence, the most important aspects of personality
Grooming experts will help you learn the social etiquettes critical for your survival in the corporate world
Corporate trainers will enunciate the value of soft skills required for corporate success
Business Quiz to help you assess your management aptitude

During the event, the institute will be launching a SOFT SKILLS LAB, where the MBA students will be trained by professional trainers on modules beyond curriculum. This will be pioneering effort by any management institute in Mumbai to hand-hold, develop and chisel the students on their various soft skills and quotients and help enable them to be effective leaders.

For further information, please contact,KavitaPingle, Academic Counsellor(+91 9004966569) |kavita.pingle@hkcollege.ac.in| OR Vishal Singh(+91- 9773410799), AbhijithBalan (+91- 9823420068),NileshGupta(+91- 9819891575).

Initial steps to HR – Recruitment

Vidhi Gogri — Thu, 12 May 2011 20:16:43 +0000

We all have heard that, “Employees are assets of a company.” Every company claims to follow and understand this mantra. The function of HR is all about people- managing them, hiring them, etc. To carry out any function in a business, be it marketing, production, operations, you need people. HR brings the people to the organization and its business. It is said marketing is promoting your product in the market place. Similarly, HR is promoting and selling your company in the market. If you can promote your company efficiently you are sure to attract people to work for you.

Every firm whether small or large needs people to do even the minutest clerical work for them. And when there are employees they need to be managed. A small/medium firm may not have a devoted HR department. In that case, the owner or the manager plays the role of the HR head or the firm may hire specialized services of a HR Consultancy. Whereas, large organizations have their own HR department consisting of a head and staff that directly reports to the head. The HR department may have further bifurcations depending on the size of the firm and the number of employees.
When we say we require people for the functions of business, how do we acquire people for these functions? This is done by RECRUITMENT. For recruitment to happen the company has to do a Job Analysis of the job to be assigned to an eligible candidate. Job Analysis is further bifurcated into 2 sub-parts i.e.

JOB ANALYSIS:
This is not a book definition so to say but in layman’s language, Job Analysis means a process where the company analyses and defines the skills required to perform a particular job in the company.
• Job description is a written statement showing job title, tasks, duties and responsibilities involved in a job. It also prescribes the working conditions, hazards, stress and relationship with other jobs.
• Job specifications, also known as man or employee specifications, is prepared on the basis of job specification. It specifies the qualities required in a job incumbent for the effective performance of the job.
Once the Job Analysis is done the job vacancy can be posted on the Company Intranet, Classifieds, Job portals, Recruitment agencies etc.

Recruitment is the step towards Selection. Generally recruitments are either taken care by the HR Department Head or the manager (whoever is responsible for hiring). There is a process for hiring a candidate that is usually to be followed in large organizations. When there is a requirement, the HR department is communicated about the same. The HR department then goes through the database of candidates it has or it would send the requirements through Classifieds, Job portals, etc. By sending these requirements, the organization is likely to get feedback from eligible candidates in the form of CVs. The requirement advertisement should mention the Job Analysis (Job Description and Job Specification) so as to avoid attracting unnecessary applications. This also makes it easier for the HR department to shortlist from the applications and this will help reduce any bias from the HR resulting due to over examining the applications, boredom, etc.
Recruitment and Selection are two different terms even though they are always mentioned together. After the recruitment process is accomplished it gives way to the selection process. Selection process takes place after the HR department has shortlisted from among the received applications. The selection is not a lengthy procedure but depends from organization to organization.
The recruitment process is important in order to avoid any mistakes that would lead to future problems for the company from the candidate’s end. It’s a saying we have heard in our childhood, “one dirty fish pollutes the entire pond.” Similar is the case with employees. One wrong employee in the organization may hamper the growth of the entire organization.

Importance of Marketing Research

Yogin Vora — Thu, 05 May 2011 09:18:42 +0000

1) To make Marketing Decisions: Marketing Research helps the Marketers to make a decision about the product or service. Sometimes a marketer might believe that the new product or services is useful for the customers. However, research may show that customers do not need a product or are meeting their needs with a certain competitor product or so on. Similarly good marketing research strives to provide options for the successful introduction of new products and services. This makes the market entry of a new product or services less risky.
2) Survive the competition: Marketing Research helps in ascertaining and understanding competitor information such as their identity, marketing network, customer focus and scale of operations. This helps in surviving and in certain cases, even leaving behind the competition. Moreover, with market research you can also help understand the underserved consumer segments and consumer needs that have not been met.
3) Helps to decide Target Markets: Research helps provide customer information in terms of their location, age, buying behaviour & gender. This helps the marketers zero in on the target markets and customers for their product & services
4) Maximize profits: Apart from profit maximizing steps such as item optimization, customer profitability analysis, and price elasticity, Marketing research allows you to find out methods that can help you maximize profits for example, products price elasticity research can help you ascertain the impact of an increased price on the sales and the profits of a product. This emphasis on the profitability also helps the company’s focus to shift from maximizing sales to increasing the profits of a company. This helps the company survive in the long run & maximize its profits

5) Increasing the sales: Increasing the sales of your product or services helps the company in maximizing its profits. By understanding the customers needs, wants & attitude towards the products and determining whether your products fit the bill, marketers can increase their sales. This helps in not only increasing the sales to the target customers and people already using the product but also converting the non-users into customers for the product

7 P’s of FACEBOOK [Marketing Mix]

Yogin Vora — Thu, 21 Apr 2011 19:20:38 +0000

Facebook is a privately owned website and social network founded in 2004 by Harvard university students Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. It was operation in the limited area of Harvard in 2004 and become fully accessible in 2006. The main purpose for launching the website was bringing a connection between Harvard students, to know each other more and in better way but now the same purpose is being followed worldwide.

Product

• Facebook has launched number of products including friends, messages, games, groups, photos, links, videos, a marketing space, advertisements, products pages, uncountable applications and a lot more.
• Users can communicate so well with their far off friends by sending them virtual gifts according to the occasion for a minimum price of one dollar. This type of applications are visible on almost every user profile on the occasion like Christmas, Eid, Independence day celebrations, birthdays etc (Michelle, 2008).
• Facebook offers social plug-in, graph API, Social Channels, Authentications and the open graph protocols to the web developers.
• Proxy and private settings are provided to the users to settle up their profile availability along with the customization of the material being loaded up on their profiles.
• Users are now provided access to Facebook through their mobiles; this has rendered more clicks to Facebook by increasing the daily user percentage because of any time access.
• Facebook has provided an opportunity to Facebook users to register their complaints for the website access, while improving the services miles forward.

Price

• People that are lured into Facebook enjoys all services free of cost, while one controversial statement says that this is a virtual cost by means of using personal information of users but this actually is not the case, as one can put as much secrecy and privacy one can.
• Facebook earns most of the revenues by the commercial groups, online events that are organized by the company, advertisements that come on the side of logged on page.
• Facebook being a private company doesn’t opens up its revenue earning units but always welcomes Brand advertising, performances advertising. Virtual goods and Microsoft advertising and has earned up to 1.1 billion dollars from this, according to a rough estimate (Dempsey, 2006).

Place

• Almost 600 million users are registered with Facebook, being accessed mostly by U.S community.

• The network is most popular nowadays as it can be accessed anywhere, in schools, colleges, universities and homes throughout the world.
• Facebook has its availability along the globe and Egypt revolution is commendably associated with the promotions provided by Facebook.

Promotion

• Facebook had become partner with Microsoft, Pandora and Yelp according to a planned strategy, and has earned a lot of promotion by taking this step, by increasing user number along with ads promotion on Facebook by different companies (Rosmarin, 2006).
• The website is providing small businesses big blow opportunities to establish and this promotes face usage as well, by their product customers being Facebook users ultimately.

Extended Mix:

People:
Facebook employs about —- people

Process:
Systems used for the FB servers, the thousands of applications, games available to the public

Physical Evidence:
Nothing per se, but if we are to measure, we can measure the FB site and chat connectivity