From China to Cuba to Vietnaam, history teaches the power of a guerrilla movement. In business, too, a guerrilla has a reservoir of tactical advantages that allows the small company to flourish in the land of the giants.

Size, of course, is relative. The smallest automobile company (American [...]

In general, granting that the ultimate intention of any advertising is to influence the purchase behavior of consumers, in a way favorable to the advertiser, how does advertising achieve this end?

The Advertisement Should Be Of Interest To The Audience:

The first requirement [...]

WHAT IS ADVERTISING?

The word advertising originates from Latin word advertise, which means to turn to. The dictionary meaning of the term is “to give public notice or to give publicity”. Advertising may be defined as the process of buying sponsor-identified media space or time in order to promote a product or [...]

The history of advertising dates back to the early days of human civilization. The evolution or growth of advertising can be briefly stated as follows:

Early Forms of Advertising: Three forms of advertising existed during the [...]

Selecting the right type of advertising agency is a very difficult choice The advertiser should make a list of all possible agencies that can serve his purpose and the agency best qualified to provide the required and effective services is selected. Some advertisers may seleact [...]

Marketing mix consist of four important variables of marketing, i.e. 4Ps-Product, Price, Promotion and Place. Apart from the traditional 4Ps, there are also other variables, i.e. Packaging, Posting, and Pace.

Advertising is an element of promotion. However, it not only assists in promoting the product, but also affects [...]

PROPER PLANNING AND MARKETING STRATEGY:

Most business owners and entrepreneurs choose not to plan. Planning sounds difficult, time-consuming, and downright boring. After all, running a business consumes all of the daylight hours and most of the night as well – there is no time for [...]

Marketing a product or service that is designed, produced and sold as if all buyers were all the same is the typical mass-market philosophy. There is no recognition of the different demands, behaviors or attitudes of buyers, nor is there any attempt to differentiate [...]

Here is the power point presentation on Insurance, Banking and other sectors in privatization..

For DOWNLOAD click the DOWNLOAD IMAGE

Introduction to Bing

Launched on 28th May 2009
Replacement of MSN Live Search
Tie up with Yahoo for replacing yahoo search with Bing on 29th July 2009
Current market share is 10.17%

Introduction to Google

Launched in January 1996 by Larry Page
Corporate office in California, USA
Grown through new products, acquisitions [...]

Intro about Cellular Industry

First cell phone was launched by Ericson in 1956 and launched in Sweden.
It had 150 Customer at the beginning and 600 when it shut down in 1983.
The origin of the first modern cell phone was invented in 1973 by Martin Cooper with the help of Motorola.
The second launch of 1G [...]

Introduction :

Launched by BCCI on the line of Football’s English Premier League and National Basketball League (NBA) of the US.
Professional Twenty20 cricket league created and promoted by BCCI and backed by ICC.
8 teams, 44 days, and 59 matches.
Total base price for auction was $ 400 million and fetch $ [...]