Marketing Marathon 2010 – the annual Management summit held on 27th February, 2010 at Vivekananda Education Society’s Institute of Management Studies and Research. Entered its 11th year, with the theme of Marketing Marathon, i.e. to learn about changing Marketing Strategies in today’s scenario.

The event started with an awe-inspiring speaker, Mr. Jagdeep [...]

American Marketing Association
Function of Advertising
Advertising Objectives
The AIDA Model- Attention,  Interest, Desire, Action.
Case Study on Beauty Parlour
5 M’s of Advertising
Pictorial of Amul Butter
Advertising  Campaign
Case Study on Pepsodent – Dishoom Dishoom
Advertising Budget
Deciding on Advertising Budget
Type of Advertising
Consumer Advertising
Advertising to Business and Professional
Product Advertising
Celebrity Endorsement
Advantages of Celebrity Endorsement a Brand
Disadvantages of Celebrity Endorsement a [...]

Mumbai, February 15, 2010: Vivekanand Education Society’s Institute of Management Studies and Research will hold Congruence ’10; its annual Management event on 27th February 2010. This year, Congruence will focus on Marketing in changing times and the event is envisioned to be a Marathon of Marketing.

Renowned [...]

Co-Founder of Facebook Mr Mark Elliot  Zukerberg
News Feeds
Market Value in Billions
COO Sheryl Sandberg
Expansion of Facebook
Challenge for Facebook
Strategies of Facebook
Capital Partners and Venture-capital as facebook investors
Farmville
Targeting Ads
Problems faced
Future of Facebook

Revenue Model for Twitter -

What is Twitter?
Problems with Twitter?
Twitter Notification Service?
Advertisement System.
Tiered Model.

Segmentation:-

Market Segmentation is a group of customers sharing a similar set of wants. Thus, we would distinguish between game buyers who are primarily seeking low-cost basic games and those high-cost adventurous games. The company has created, licensed and acquired a group of highly recognizable brands that it markets [...]

The above link consist of Power point presentation which is been made in flash player. Here are some of the snap shots of the Power point.

Intoduction : –

EA Sports is a brand name used by Electronic Arts since 1993 to distribute games based on sports. Formerly a gimmick inside Electronic Arts sports games, that tried to mimic real-life sports networks, calling themselves “EA Sports Network” (EASN) with pictures or endorsements of real commentators [...]

Introduction : -

Rockstar Games is a development division of game publisher Take Two Interactive, based in New York City, United States. The brand is most known for the Grand Theft Auto series. It comprises studios that have been acquired and renamed as well as others that have been created internally. While [...]

As the month ended our inter-collegiate event Chaitanya went on a high on 24th October 2009 at Vivekanand Education Society’s Institute of Management Studies and Research situated in Chembur.

In its tenth year Chaitanya adopted the global theme and every event was related to countries in the world. The [...]