CAREER COUNSELLING EXPO
iASPIRE 2011, The CAREER COUNSELLING EXPO at HK Institute of Management Studies & Research (Oshiwara) to be held on June 11, 2011 (Saturday) is an initiative by the management students to create a forum where practicing professionals will help career aspirants know how to build a successful career by pursuing an MBA which offers RIGHT kind [...]
more→![7 P’s of FACEBOOK [Marketing Mix]](http://managementfunda.com/wp-content/uploads/2011/04/Facebook_1-150x150.jpg "7 P’s of FACEBOOK [Marketing Mix]")
Facebook is a privately owned website and social network founded in 2004 by Harvard university students Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. It was operation in the limited area of Harvard in 2004 and become fully accessible in 2006. The main purpose [...]
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Social Media is a term widely used today. Everyone around only seems to be speaking of the various social networking sites. It’s not uncommon to see children of age 5 and 7 facebooking and tweeting today. Social media has become part of our daily lives and it is widely [...]
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The crazy country of cricket fanatics – that is what will define India for the coming month. That is not to say that cricket fever will then subside, just normalize after its crescendo. During a time that everyone’s eyes are riveted to the television screen, and with the onset [...]
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Breaking News—IT raid at Priyanka Chopra’s house! This news was flashed day and night for almost 7days a few weeks ago. Every channel had some new insights to this raid. Shahid Kapoor opens Priyanka’s door for the IT raid. Could this mean Priyanka and Shahid are in a relationship?
How [...]
Media has always played a vital role in our lives. However, about a decade ago one would never have imagined how this channel of communication would grow on to us. Today we eat, sleep and drink media. Is this because our interactions with families and friends have reduced due to the rage of [...]
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There used to be a time when personal grooming products were used by women, only women. It is because nobody then had asked men what they wanted. In last 5 yrs the prophecy seems to have changed. Over the last few years Indian markets have seen an unexpected growth in market size of [...]
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7 P’s of ICICI Prudential
SWOT Analysis of Reliance Mutual Fund
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Vision:
To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the Department Store Category.
Positioning
Shoppers’ Stop is positioned as a family store delivering a complete shopping experience defined by its mission, vision and [...]
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In 1960, a factory was built in the state of Punjab, India following pressure from local Government, heavy tariffs and diminishing import permits for Horlicks. This involved using Buffalo milk rather than cows milk, and the modified technology of using vacuum ovens, rather [...]
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The nutritional drink or the health drink industry has been marked by competition from various companies in the past few years. The health drink manufacturers in India have tried to retain their brand image by improving their product quality & by meeting [...]
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Game-playing requires two components: a game and a player. The game designer works to produce a game, and so his immediate preoccupation is with the game itself. Yet, his final goal is to educate, entertain, or edify the game-player; hence, the human player is he proper primary concern of the [...]
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Market segmentation of softdrink industry:-
The following major segments of the softdrink drinkers have been identified:
1. Fashionable brand conscious consumers:
This segment of people are generally in their twenties, who are uni students or make up the working class, drive fast cars(or would like to [...]
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Youth of India
• Multi tier/ Multi pronged strategy catering to different sections of the society
• Indian not wannabe western
- Best of the east and west
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•Indians are poor not backward
YOUTH CONSUMER:
1.The Creamy Layer.
2.The Consuming Class.
3.‘Stretch-a-bit’ Consumers.
Women of Consumer India
The woman consumer
Conservative working [...]
HR Planning!
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