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Written By: Pratik Shah on March 11, 2010 No Comment

Have a view on the market?

Example A.
On 01 March an investor feels the market will rise
– Buys 1 contract of March ABC Ltd. Futures at Rs. 260
(market lot : 300)
09 March
– ABC Ltd. Futures price has risen to Rs. 280
– Sells off the position at Rs. 280. Makes a profit of
Rs.6000 [...]

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Written By: Yogin Vora on March 10, 2010 No Comment

Marketing Marathon 2010 – the annual Management summit held on 27th February, 2010 at Vivekananda Education Society’s Institute of Management Studies and Research. Entered its 11th year, with the theme of Marketing Marathon, i.e. to learn about changing Marketing Strategies in today’s scenario.

The event started with an awe-inspiring speaker, Mr. Jagdeep [...]

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Written By: Pratik Shah on March 3, 2010 No Comment

( Contd of Derivatives Trading I )

6. What are various types of derivative instruments traded at NSE?
There are two types of derivatives instruments traded on NSE; namely
Futures and Options :
Futures : A futures contract is an agreement between two parties to buy or sell an [...]

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Written By: Pratik Shah on February 27, 2010 No Comment

American Marketing Association
Function of Advertising
Advertising Objectives
The AIDA Model- Attention,  Interest, Desire, Action.
Case Study on Beauty Parlour
5 M’s of Advertising
Pictorial of Amul Butter
Advertising  Campaign
Case Study on Pepsodent – Dishoom Dishoom
Advertising Budget
Deciding on Advertising Budget
Type of Advertising
Consumer Advertising
Advertising to Business and Professional
Product Advertising
Celebrity Endorsement
Advantages of Celebrity Endorsement a Brand
Disadvantages of Celebrity Endorsement a [...]

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Written By: arshi on February 22, 2010 No Comment
Facebook Revenue Model

Co-Founder of Facebook Mr Mark Elliot  Zukerberg
News Feeds
Market Value in Billions
COO Sheryl Sandberg
Expansion of Facebook
Challenge for Facebook
Strategies of Facebook
Capital Partners and Venture-capital as facebook investors
Farmville
Targeting Ads
Problems faced
Future of Facebook

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Written By: arshi on February 6, 2010 No Comment
Twitter Revenue Model

Revenue Model for Twitter -



What is Twitter?
Problems with Twitter?
Twitter Notification Service?
Advertisement System.
Tiered Model.

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Written By: Yogin Vora on January 18, 2010 No Comment
Marketing Mix & STP of EA Sports, Rockstar Games and Activision

The above link consist of Power point presentation which is been made in flash player. Here are some of the snap shots of the Power point.

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Written By: Yogin Vora on November 5, 2009 4 Comments
SWOT Analysis of Maggi

Strengths

· Established Family Brand
· Strong Global Corporate Brand ( NIL )
· Specialization in food processing category marketing and distribution in Urban market
· Presence of other product segments of food category : Dairy Products, Chocolate, Infant foods
· Pioneer and Leader so 1st mover advantage in Noodles, Sauce, Ketchups and Soup [...]

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Written By: Pratik Shah on October 30, 2009 No Comment
Studying Labour Cooperatives with Lijjat Papad

Contents

1. Definition of Co-operative

2. Labour Co-operatives

i. Introduction

ii. Objectives

3. Study on Shri Mahila Griha Udyog Lijjat Papad

as a Labour Co-operative

1. Profile
2. Objectives as an organization
3. Organizational structure
4. How it works
5. Distribution and Exports
6. Decentralization and Delivery of Quality
7. Challenges and Potential

4. Problems faced by Labour Co-operatives

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Written By: Yogin Vora on August 17, 2009 2 Comments
Data Collection Methods

DATA COLLECTION METHODS

Desk Research or Secondary Data

“Secondary data consists of information that already exists somewhere, having been collected for another purpose”. (Kotler & Armstrong). In other words, secondary data are those which have been collected by someone else and which have already been passed through [...]

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