The Attachment below consist of the following points & explanation

Introduction to Fast Moving Consumer Goods
Examples of the companies – HLL, Colgate, Pamolive, Britannia, Marico.
Marketing Mix (4P’s) of Nirma
Positioning of Nirma (Internationally & Local)
SWOT Analysis of Nirma
Britannia Tiger
Hoarding for Tiger Biscuit
Marketing Mix (4P’s) for Britannia Tiger Biscuits
HLL Nihar Coconut Oil – Introduction
Marketing Mix of Nihar [...]

We all have heard that, “Employees are assets of a company.” Every company claims to follow and understand this mantra. The function of HR is all about people- managing them, hiring them, etc. To carry out any function in a business, be it marketing, production, operations, you need people. HR brings the people [...]

1) To make Marketing Decisions: Marketing Research helps the Marketers to make a decision about the product or service. Sometimes a marketer might believe that the new product or services is useful for the customers. However, research may show that customers do not need a product or are meeting their needs with a certain [...]

Facebook is a privately owned website and social network founded in 2004 by Harvard university students Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. It was operation in the limited area of Harvard in 2004 and become fully accessible in 2006. The main purpose [...]

Adani Power Ltd
Strengths

• Strong execution track record on the back of the huge success of Mundra Port
• The diversified nature of the Adani Group (especially its presence in ports and coal trading) augurs well for Adani Power
• Stellar operational efficiency (FY10 average PLF was 85%+ compared with India’s national average of 78%)
• Minimal exposure to merchant [...]

Strengths:

• The integrated player in India across the entire value chain –generation, transmission and distribution
• The only successful player in the private distribution franchisee business
• The only power utility company with positive FCFF in FY10
• Zero reliance on Chinese equipment
• Stellar operational efficiency (FY10 average PLF was 90%+ and T&D losses were sub-10% compared [...]

Reliance Venture Capital
Reliance Venture Asset Management Limited

Introduction
It was incorporated in 2006, as Reliance Technology Ventures Ltd. On March 3, 2010, company changed its name from Reliance Technology Ventures Ltd to Reliance Venture Asset Management Ltd.
As the worlds of finance, technology, markets and people expand and converge, Reliance Group’s [...]

We all loved it when our relatives staying abroad or just back from a vacation bought chocolates, cookies etc. from there. Being kids we would love to show it off to our friends in school. We still do. When we have it in our hands we feel a sense of pride (I still [...]

Matrix Partners is a US based private equity investment firm focusing on venture capital investments. The firm invests in seed and early stage companies in the United States and India, particularly in the software, communications, semiconductors, data storage, Internet or wireless sectors. Some of the top companies Matrix has been associated with include [...]

Social Media is a term widely used today. Everyone around only seems to be speaking of the various social networking sites. It’s not uncommon to see children of age 5 and 7 facebooking and tweeting today. Social media has become part of our daily lives and it is widely [...]

In Recent years there has been a noticeable rise of packaged in Indian Markets. The changing life style of Indian Households has paved the way for this change to happen. Packaged food assists today’s woman to meet various family eating habits.
On this background the target market for this product was placed in the [...]

The first part saw the changing facets of restaurant from 1980’s till now. Now let’s notice the other changes that have taken place. For e.g. the new trend of “Takeaway” & “Easy-to-Cook”.

Now-a-days the concept of takeaway has become catchier than the restaurants. Life in cities is fast moving, no [...]

Breaking News—IT raid at Priyanka Chopra’s house! This news was flashed day and night for almost 7days a few weeks ago. Every channel had some new insights to this raid. Shahid Kapoor opens Priyanka’s door for the IT raid. Could this mean Priyanka and Shahid are in a relationship?
How [...]