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Brand Management

Written By: Yogin Vora on August 31, 2011 No Comment
FDI in Telecom Sector

Sr. No
Topic

1
What is FDI?

2
Benefits of  FDI

3
India among the world’s most attractive destinations

4
Why India is a better option?

5
Do we need foreign funds for telecom sector?

6
Telecom investment framework in India

7
Introduction to Telecom Sector

8
Communications

9
Policy

10
Demand and supply

11
Basic/fixed services

12
Cellular services

13
Internet Service Providers (ISP)

14
Vsat [...]

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Written By: Yogin Vora on August 28, 2011 2 Comments
Enhancing Sales of Amul Ice-Cream and Market Research on New Flavours

Content of the Project Report

Sr. No.
Topic

1
Executive Summary

2
Background of the organization

3
Objectives and Limitations of the study

4
Industry Snapshot

5
Market Share of Ice-Cream Brands

6
Introduction on Ice Cream Industry

7
Current market scenario

8
Future of Ice Cream Market in India

9
SWOT Analysis of Amul Ice Cream

10
Monitoring & Enhancing sales

11
Research Methodology

12
Findings

13
Conclusion

14
Recommendations

15
Other Findings

16
Marketing [...]

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Written By: Yogin Vora on August 24, 2011 No Comment
Yamaha Job Openings

Yamaha Opens with a Internship Profile for 3 Months for the new campaign “Bring Back the Joy”. Please download the file for More detail.

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Written By: Yogin Vora on June 3, 2011 No Comment
iAspire 2011

CAREER COUNSELLING EXPO

iASPIRE 2011, The CAREER COUNSELLING EXPO at HK Institute of Management Studies & Research (Oshiwara) to be held on June 11, 2011 (Saturday) is an initiative by the management students to create a forum where practicing professionals will help career aspirants know how to build a successful career by pursuing an MBA which offers RIGHT kind [...]

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Written By: Yogin Vora on April 22, 2011 No Comment
7 P’s of FACEBOOK [Marketing Mix]

Facebook is a privately owned website and social network founded in 2004 by Harvard university students Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. It was operation in the limited area of Harvard in 2004 and become fully accessible in 2006. The main purpose [...]

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Written By: Vidhi Gogri on March 27, 2011 No Comment
International Food Brands in India

We all loved it when our relatives staying abroad or just back from a vacation bought chocolates, cookies etc. from there. Being kids we would love to show it off to our friends in school. We still do. When we have it in our hands we feel a sense of pride (I still [...]

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Written By: Namrata Kumblekar on March 13, 2011 No Comment
Connectivity changed through Social Media!

Social Media is a term widely used today. Everyone around only seems to be speaking of the various social networking sites. It’s not uncommon to see children of age 5 and 7 facebooking and tweeting today. Social media has become part of our daily lives and it is widely [...]

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Written By: Shweta Amin on March 10, 2011 No Comment
Packaged Food is Changing Life Style

In Recent years there has been a noticeable rise of packaged in Indian Markets. The changing life style of Indian Households has paved the way for this change to happen. Packaged food assists today’s woman to meet various family eating habits.
On this background the target market for this product was placed in the [...]

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Written By: Prajakta Yeole on March 7, 2011 No Comment
Piggybacking on the Religion that is Cricket

The crazy country of cricket fanatics – that is what will define India for the coming month. That is not to say that cricket fever will then subside, just normalize after its crescendo. During a time that everyone’s eyes are riveted to the television screen, and with the onset [...]

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Written By: Vidhi Gogri on March 4, 2011 1 Comment
Changing Trends in Restaurants II

The first part saw the changing facets of restaurant from 1980’s till now. Now let’s notice the other changes that have taken place. For e.g. the new trend of “Takeaway” & “Easy-to-Cook”.


Now-a-days the concept of takeaway has become catchier than the restaurants. Life in cities is fast moving, no [...]

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Written By: Namrata Kumblekar on March 1, 2011 No Comment
Is Media Responsible or Just a Puppet of the Powerful?

Breaking News—IT raid at Priyanka Chopra’s house! This news was flashed day and night for almost 7days a few weeks ago. Every channel had some new insights to this raid. Shahid Kapoor opens Priyanka’s door for the IT raid. Could this mean Priyanka and Shahid are in a relationship?
How [...]

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Written By: Namrata Kumblekar on February 21, 2011 No Comment
News Media Impacting our Lives Today

Media has always played a vital role in our lives. However, about a decade ago one would never have imagined how this channel of communication would grow on to us. Today we eat, sleep and drink media.  Is this because our interactions with families and friends have reduced due to the rage of [...]

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Written By: Namrata Kumblekar on February 13, 2011 No Comment
Target Rating Point of Reality Shows vs Fiction Shows

TRP is an important tool channels use to rate their shows. Giving an example of two very famous Indian shows, Amitabh Bachchan’s ‘ Kaun Banega Crorepati (KBC)’ aired on’ Sony Entertainment Television’ and Salman Khan’s big ticket show ‘Big Boss 4’ on Colors.

KBC is aired during the time band of 9pm-10 [...]

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Written By: Shweta Amin on February 13, 2011 1 Comment
MARUTI SUZUKI – BRAND POSITIONING

What comes to your mind first when u come across the term ‘MARUTI SUZUKI’, it always absolutely has to be Maruti 800, best known as ‘The Middle class car of India’.

BRAND IMAGE:-

MARUTI from as a brand itself is seldom looked at, as a luxury brand. Maruti as [...]

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