Content of the Project Report

Sr. No.
Topic

1
Executive Summary

2
Background of the organization

3
Objectives and Limitations of the study

4
Industry Snapshot

5
Market Share of Ice-Cream Brands

6
Introduction on Ice Cream Industry

7
Current market scenario

8
Future of Ice Cream Market in India

9
SWOT Analysis of Amul Ice Cream

10
Monitoring & Enhancing sales

11
Research Methodology

12
Findings

13
Conclusion

14
Recommendations

15
Other Findings

16
Marketing [...]

The Attachment below consist of the following points & explanation

Introduction to Fast Moving Consumer Goods
Examples of the companies – HLL, Colgate, Pamolive, Britannia, Marico.
Marketing Mix (4P’s) of Nirma
Positioning of Nirma (Internationally & Local)
SWOT Analysis of Nirma
Britannia Tiger
Hoarding for Tiger Biscuit
Marketing Mix (4P’s) for Britannia Tiger Biscuits
HLL Nihar Coconut Oil – Introduction
Marketing Mix of Nihar [...]

CAREER COUNSELLING EXPO

iASPIRE 2011, The CAREER COUNSELLING EXPO at HK Institute of Management Studies & Research (Oshiwara) to be held on June 11, 2011 (Saturday) is an initiative by the management students to create a forum where practicing professionals will help career aspirants know how to build a successful career by pursuing an MBA which offers RIGHT kind [...]

1) To make Marketing Decisions: Marketing Research helps the Marketers to make a decision about the product or service. Sometimes a marketer might believe that the new product or services is useful for the customers. However, research may show that customers do not need a product or are meeting their needs with a certain [...]

Facebook is a privately owned website and social network founded in 2004 by Harvard university students Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. It was operation in the limited area of Harvard in 2004 and become fully accessible in 2006. The main purpose [...]

We all loved it when our relatives staying abroad or just back from a vacation bought chocolates, cookies etc. from there. Being kids we would love to show it off to our friends in school. We still do. When we have it in our hands we feel a sense of pride (I still [...]

Social Media is a term widely used today. Everyone around only seems to be speaking of the various social networking sites. It’s not uncommon to see children of age 5 and 7 facebooking and tweeting today. Social media has become part of our daily lives and it is widely [...]

The crazy country of cricket fanatics – that is what will define India for the coming month. That is not to say that cricket fever will then subside, just normalize after its crescendo. During a time that everyone’s eyes are riveted to the television screen, and with the onset [...]

The first part saw the changing facets of restaurant from 1980’s till now. Now let’s notice the other changes that have taken place. For e.g. the new trend of “Takeaway” & “Easy-to-Cook”.

Now-a-days the concept of takeaway has become catchier than the restaurants. Life in cities is fast moving, no [...]

Breaking News—IT raid at Priyanka Chopra’s house! This news was flashed day and night for almost 7days a few weeks ago. Every channel had some new insights to this raid. Shahid Kapoor opens Priyanka’s door for the IT raid. Could this mean Priyanka and Shahid are in a relationship?
How [...]

TRP is an important tool channels use to rate their shows. Giving an example of two very famous Indian shows, Amitabh Bachchan’s ‘ Kaun Banega Crorepati (KBC)’ aired on’ Sony Entertainment Television’ and Salman Khan’s big ticket show ‘Big Boss 4’ on Colors.

KBC is aired during the time band of 9pm-10 [...]

What comes to your mind first when u come across the term ‘MARUTI SUZUKI’, it always absolutely has to be Maruti 800, best known as ‘The Middle class car of India’.

BRAND IMAGE:-

MARUTI from as a brand itself is seldom looked at, as a luxury brand. Maruti as [...]

There used to be a time when personal grooming products were used by women, only women. It is because nobody then had asked men what they wanted.  In last 5 yrs the prophecy seems to have changed. Over the last few years Indian markets have seen an unexpected growth in market size of [...]