Marketing Marathon 2010 – the annual Management summit held on 27th February, 2010 at Vivekananda Education Society’s Institute of Management Studies and Research. Entered its 11th year, with the theme of Marketing Marathon, i.e. to learn about changing Marketing Strategies in today’s scenario.

The event started with an awe-inspiring speaker, Mr. Jagdeep [...]

Paramount Airlines

Strength : -

Zero Debt Company
Better Customer Service

Weakness : -

Low Investment in Advertising
Operated only in South India
Less number of aircraft in hand

American Marketing Association
Function of Advertising
Advertising Objectives
The AIDA Model- Attention,  Interest, Desire, Action.
Case Study on Beauty Parlour
5 M’s of Advertising
Pictorial of Amul Butter
Advertising  Campaign
Case Study on Pepsodent – Dishoom Dishoom
Advertising Budget
Deciding on Advertising Budget
Type of Advertising
Consumer Advertising
Advertising to Business and Professional
Product Advertising
Celebrity Endorsement
Advantages of Celebrity Endorsement a Brand
Disadvantages of Celebrity Endorsement a [...]

Mumbai, February 15, 2010: Vivekanand Education Society’s Institute of Management Studies and Research will hold Congruence ’10; its annual Management event on 27th February 2010. This year, Congruence will focus on Marketing in changing times and the event is envisioned to be a Marathon of Marketing.

Renowned [...]

Co-Founder of Facebook Mr Mark Elliot  Zukerberg
News Feeds
Market Value in Billions
COO Sheryl Sandberg
Expansion of Facebook
Challenge for Facebook
Strategies of Facebook
Capital Partners and Venture-capital as facebook investors
Farmville
Targeting Ads
Problems faced
Future of Facebook

The Product Mix

In any organization, we find product the focal point. The hotel services also require a fair combination of core arid peripheral services. It is right to mention that in almost all the hotels of same category by and large the core services are found identical and therefore the peripheral [...]

Hotels form one of the most important support service that affect the arrival of tourist to a country. There are around 1000 classified hotels and the total room availability is pegged at 60,000 rooms.

To find out the present status of this industry we have done a strength, weakness, opportunity and threat (SWOT) analysis. This will [...]

Revenue Model for Twitter -

What is Twitter?
Problems with Twitter?
Twitter Notification Service?
Advertisement System.
Tiered Model.

Segmentation:-

Market Segmentation is a group of customers sharing a similar set of wants. Thus, we would distinguish between game buyers who are primarily seeking low-cost basic games and those high-cost adventurous games. The company has created, licensed and acquired a group of highly recognizable brands that it markets [...]

Segmenting, Targeting & Positioning

Segmentation:-

Market Segmentation is a group of customers sharing a similar set of wants. Thus, we would distinguish between game buyers who are primarily seeking low-cost basic games and those high-cost adventurous games. The company has created, licensed and acquired a group of [...]