Marketing 4P’s

Price:

Nirma detergent powder launched in the mid- Seventies at one-third the price of its competitor HLL’s Surf. It proved to be hugely successful. To counter Nirma, HLL brought in its own low-priced detergent powder called Wheel, which also emerged successful. Launching such low priced variants might mean diluting a premium [...]

Brands are made up of four layers – the core product or service, the basic brand, the augmented brand and the potential brand.

The core Product / Service

At the most basic level, customers buy products to meet certain functional needs. However, most products and services cannot survive [...]

At the descriptive level, certainly, you would expect different cultures to develop different sorts of ethics and obviously they have; that doesn’t mean that you can’t think of overarching ethical principles you would want people to follow in all kinds of places.

-      Deception and Fraud

Exaggerating product price, performance claims or even [...]

-          Visualization: In a one on one interview, the administrator uses advanced interview techniques to explore the images and participant reveals hidden meanings. This is because people visualize what they want, see it and feel it

-          Projective Techniques: One Approach is ‘bubble exercise’ in which empty bubbles like [...]

Are Customer Satisfied? There are few Ways the Customer feels that they are satisfied as follow -

-  Knowledgeable and available staff : Gone are the days when a consumer was made to wait for hours meet his/her requirement. Availability of skilled staff keeping customers in mind is a key to maintain relations with [...]

1) To make Marketing Decisions: Marketing Research helps the Marketers to make a decision about the product or service. Sometimes a marketer might believe that the new product or services is useful for the customers. However, research may show that customers do not need a product or are meeting their needs with a certain [...]

Facebook is a privately owned website and social network founded in 2004 by Harvard university students Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. It was operation in the limited area of Harvard in 2004 and become fully accessible in 2006. The main purpose [...]

Adani Power Ltd
Strengths

• Strong execution track record on the back of the huge success of Mundra Port
• The diversified nature of the Adani Group (especially its presence in ports and coal trading) augurs well for Adani Power
• Stellar operational efficiency (FY10 average PLF was 85%+ compared with India’s national average of 78%)
• Minimal exposure to merchant [...]

Strengths:

• The integrated player in India across the entire value chain –generation, transmission and distribution
• The only successful player in the private distribution franchisee business
• The only power utility company with positive FCFF in FY10
• Zero reliance on Chinese equipment
• Stellar operational efficiency (FY10 average PLF was 90%+ and T&D losses were sub-10% compared [...]

We all loved it when our relatives staying abroad or just back from a vacation bought chocolates, cookies etc. from there. Being kids we would love to show it off to our friends in school. We still do. When we have it in our hands we feel a sense of pride (I still [...]

Social Media is a term widely used today. Everyone around only seems to be speaking of the various social networking sites. It’s not uncommon to see children of age 5 and 7 facebooking and tweeting today. Social media has become part of our daily lives and it is widely [...]

In Recent years there has been a noticeable rise of packaged in Indian Markets. The changing life style of Indian Households has paved the way for this change to happen. Packaged food assists today’s woman to meet various family eating habits.
On this background the target market for this product was placed in the [...]

Who are Interested in Market Research?

Companies that are already existing.
Companies interested in Investment and Dis-Investment.

What do Market Researcher’s do?

Main job of a Market Researcher is Analysis of the Market.
Identify various Segments of the Industry
Divide the Global market into different segments (different for different companies)
Information of the Companies

Process [...]

TRP is an important tool channels use to rate their shows. Giving an example of two very famous Indian shows, Amitabh Bachchan’s ‘ Kaun Banega Crorepati (KBC)’ aired on’ Sony Entertainment Television’ and Salman Khan’s big ticket show ‘Big Boss 4’ on Colors.

KBC is aired during the time band of 9pm-10 [...]