Intro about Cellular Industry

First cell phone was launched by Ericson in 1956 and launched in Sweden.
It had 150 Customer at the beginning and 600 when it shut down in 1983.
The origin of the first modern cell phone was invented in 1973 by Martin Cooper with the help of Motorola.
The second launch of 1G [...]

Introduction :

Launched by BCCI on the line of Football’s English Premier League and National Basketball League (NBA) of the US.
Professional Twenty20 cricket league created and promoted by BCCI and backed by ICC.
8 teams, 44 days, and 59 matches.
Total base price for auction was $ 400 million and fetch $ [...]

Company Profile :

Established in 1996, Tata Teleservices is a subsidiary of Tata Sons
Tata Teleservices was the first to launch CDMA mobile services in India
Uses the latest CDMA 3G1X technology for its wireless network
Received the license from the DoT to launch GSM services as well.
The company recorded revenues of INR14,069.8 million during year [...]

Budget: It is a financial and / or quantitative statement, prepared and approved prior to defined period of time, of the policy to be pursued during the period for the purpose of attaining a given objective

Budgeting: it is a whole process of designing, implementing and operating budget

Budgetary control: it is establishment of budget relating [...]

American Marketing Association
Function of Advertising
Advertising Objectives
The AIDA Model- Attention,  Interest, Desire, Action.
Case Study on Beauty Parlour
5 M’s of Advertising
Pictorial of Amul Butter
Advertising  Campaign
Case Study on Pepsodent – Dishoom Dishoom
Advertising Budget
Deciding on Advertising Budget
Type of Advertising
Consumer Advertising
Advertising to Business and Professional
Product Advertising
Celebrity Endorsement
Advantages of Celebrity Endorsement a Brand
Disadvantages of Celebrity Endorsement a Brand

For any [...]

Co-Founder of Facebook Mr Mark Elliot Zukerberg
News Feeds
Market Value in Billions
COO Sheryl Sandberg
Expansion of Facebook
Challenge for Facebook
Strategies of Facebook
Capital Partners and Venture-capital as facebook investors
Farmville
Targeting Ads
Problems faced
Future of Facebook

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Revenue Model for Twitter -

What is Twitter?
Problems with Twitter?
Twitter Notification Service?
Advertisement System.
Tiered Model.

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The above link consist of Power point presentation which is been made in flash player. Here are some of the snap shots of the Power point.

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