Bing Search Engine

Introduction to Bing

1. Launched on 28th May 2009
2. Replacement of MSN Live Search
3. Tie up with Yahoo for replacing yahoo search with Bing on 29th July 2009
4. Current market share is 10.17%

Introduction to Google

1. Launched in January 1996 by Larry Page
2. Corporate office in California, USA
3. Grown through new products, acquisitions and partnerships.
4. Current market share 84.53%
5. ‘No. 1 place to work’: Fortune Magazine

Competitive Rivalry within an Industry

1. Market leader is Google (84.53%)
2. Google synonymous with search
3. Bing + Yahoo search = Tie UP   =    (3.49%) + (6.68%) = (10.17%)
4. BING Faces a huge short term threat.
5. Long term threat from competitors might reduce
6. High Rivalry within industry

Threats of Substitute Products

1. Negligible substitutes
2. Static in nature
3. Libraries, Encyclopedias, Magazines, Newspapers, etc
4. Low threat from substitutes

Threats of new Entrants

1. Current monopolistic position held by Google.
2. Difficult to enter and sustain.
3. Lack of qualitative and quantitative information.
4. Familiarity of users with current players.
5. Low threat of new entrants.

Bargaining Power of Supplier

Suppliers are:

1. Information seekers
2. Content Supplier
3. IT Supplier
4. Equipment Supplier
5. Maintenance Service Supplier

1. Facilitate revenue generation.
2. No payment, barter of information for information seekers.
3. High bargaining power.
4. Can supply to any other search engine

Bargaining power of Buyers

1. Advertisers are the buyers
2. Pay for ad space
3. Source of revenue
4. High bargaining power
5. High market share of Google

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Tags: AD Space, Bing, Buyers, Content, Download, Encyclopedia, Google, Information, IT, Larry Page, Libraries, Magazine, MSN Live Search, Newspaper, Pay, Revenue, Search Engine, Service, Shares, USA, Yahoo