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Advertising Industry

By: Pratik Shah [ I have completed my Bachelor of management studies and I am working with www.managementfunda.com I am proud to be a part of its Success. Contact me at : - pratik@managementfunda.com ]
on February 27, 2010
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  1. American Marketing Association
  2. Function of Advertising
  3. Advertising Objectives
  4. The AIDA Model- Attention,  Interest, Desire, Action.
  5. Case Study on Beauty Parlour
  6. 5 M’s of Advertising
  7. Pictorial of Amul Butter
  8. Advertising  Campaign
  9. Case Study on Pepsodent – Dishoom Dishoom
  10. Advertising Budget
  11. Deciding on Advertising Budget
  12. Type of Advertising
  13. Consumer Advertising
  14. Advertising to Business and Professional
  15. Product Advertising
  16. Celebrity Endorsement
  17. Advantages of Celebrity Endorsement a Brand
  18. Disadvantages of Celebrity Endorsement a Brand

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  3. Data Collection Methods
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